1 Report Business Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Consumer Electronics Market Size Growth Rate by Type, 2017 VS 2021 VS 2028
        1.2.2 TV
        1.2.3 Audio Video Devices
        1.2.4 Telecom Equipment
        1.2.5 Computer
        1.2.6 Other
    1.3 Market by Application
        1.3.1 Global Consumer Electronics Market Size Growth Rate by Application, 2017 VS 2021 VS 2028
        1.3.2 Commercial
        1.3.3 Personal
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Consumer Electronics Market Perspective (2017-2028)
    2.2 Consumer Electronics Growth Trends by Region
        2.2.1 Consumer Electronics Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Consumer Electronics Historic Market Size by Region (2017-2022)
        2.2.3 Consumer Electronics Forecasted Market Size by Region (2023-2028)
    2.3 Consumer Electronics Market Dynamics
        2.3.1 Consumer Electronics Industry Trends
        2.3.2 Consumer Electronics Market Drivers
        2.3.3 Consumer Electronics Market Challenges
        2.3.4 Consumer Electronics Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Consumer Electronics Players by Revenue
        3.1.1 Global Top Consumer Electronics Players by Revenue (2017-2022)
        3.1.2 Global Consumer Electronics Revenue Market Share by Players (2017-2022)
    3.2 Global Consumer Electronics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Consumer Electronics Revenue
    3.4 Global Consumer Electronics Market Concentration Ratio
        3.4.1 Global Consumer Electronics Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Consumer Electronics Revenue in 2021
    3.5 Consumer Electronics Key Players Head office and Area Served
    3.6 Key Players Consumer Electronics Product Solution and Service
    3.7 Date of Enter into Consumer Electronics Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Consumer Electronics Breakdown Data by Type
    4.1 Global Consumer Electronics Historic Market Size by Type (2017-2022)
    4.2 Global Consumer Electronics Forecasted Market Size by Type (2023-2028)
5 Consumer Electronics Breakdown Data by Application
    5.1 Global Consumer Electronics Historic Market Size by Application (2017-2022)
    5.2 Global Consumer Electronics Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Consumer Electronics Market Size (2017-2028)
    6.2 North America Consumer Electronics Market Size by Type
        6.2.1 North America Consumer Electronics Market Size by Type (2017-2022)
        6.2.2 North America Consumer Electronics Market Size by Type (2023-2028)
        6.2.3 North America Consumer Electronics Market Share by Type (2017-2028)
    6.3 North America Consumer Electronics Market Size by Application
        6.3.1 North America Consumer Electronics Market Size by Application (2017-2022)
        6.3.2 North America Consumer Electronics Market Size by Application (2023-2028)
        6.3.3 North America Consumer Electronics Market Share by Application (2017-2028)
    6.4 North America Consumer Electronics Market Size by Country
        6.4.1 North America Consumer Electronics Market Size by Country (2017-2022)
        6.4.2 North America Consumer Electronics Market Size by Country (2023-2028)
        6.4.3 U.S.
        6.4.4 Canada
7 Europe
    7.1 Europe Consumer Electronics Market Size (2017-2028)
    7.2 Europe Consumer Electronics Market Size by Type
        7.2.1 Europe Consumer Electronics Market Size by Type (2017-2022)
        7.2.2 Europe Consumer Electronics Market Size by Type (2023-2028)
        7.2.3 Europe Consumer Electronics Market Share by Type (2017-2028)
    7.3 Europe Consumer Electronics Market Size by Application
        7.3.1 Europe Consumer Electronics Market Size by Application (2017-2022)
        7.3.2 Europe Consumer Electronics Market Size by Application (2023-2028)
        7.3.3 Europe Consumer Electronics Market Share by Application (2017-2028)
    7.4 Europe Consumer Electronics Market Size by Country
        7.4.1 Europe Consumer Electronics Market Size by Country (2017-2022)
        7.4.2 Europe Consumer Electronics Market Size by Country (2023-2028)
        7.4.3 Germany
        7.4.4 France
        7.4.5 U.K.
        7.4.6 Italy
        7.4.7 Russia
        7.4.8 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Consumer Electronics Market Size (2017-2028)
    8.2 Asia-Pacific Consumer Electronics Market Size by Type
        8.2.1 Asia-Pacific Consumer Electronics Market Size by Type (2017-2022)
        8.2.2 Asia-Pacific Consumer Electronics Market Size by Type (2023-2028)
        8.2.3 Asia-Pacific Consumer Electronics Market Share by Type (2017-2028)
    8.3 Asia-Pacific Consumer Electronics Market Size by Application
        8.3.1 Asia-Pacific Consumer Electronics Market Size by Application (2017-2022)
        8.3.2 Asia-Pacific Consumer Electronics Market Size by Application (2023-2028)
        8.3.3 Asia-Pacific Consumer Electronics Market Share by Application (2017-2028)
    8.4 Asia-Pacific Consumer Electronics Market Size by Region
        8.4.1 Asia-Pacific Consumer Electronics Market Size by Region (2017-2022)
        8.4.2 Asia-Pacific Consumer Electronics Market Size by Region (2023-2028)
        8.4.3 China
        8.4.4 Japan
        8.4.5 South Korea
        8.4.6 Southeast Asia
        8.4.7 India
        8.4.8 Australia 
9 Latin America
    9.1 Latin America Consumer Electronics Market Size (2017-2028)
    9.2 Latin America Consumer Electronics Market Size by Type
        9.2.1 Latin America Consumer Electronics Market Size by Type (2017-2022)
        9.2.2 Latin America Consumer Electronics Market Size by Type (2023-2028)
        9.2.3 Latin America Consumer Electronics Market Share by Type (2017-2028)
    9.3 Latin America Consumer Electronics Market Size by Application
        9.3.1 Latin America Consumer Electronics Market Size by Application (2017-2022)
        9.3.2 Latin America Consumer Electronics Market Size by Application (2023-2028)
        9.3.3 Latin America Consumer Electronics Market Share by Application (2017-2028)
    9.4 Latin America Consumer Electronics Market Size by Country
        9.4.1 Latin America Consumer Electronics Market Size by Country (2017-2022)
        9.4.2 Latin America Consumer Electronics Market Size by Country (2023-2028)
        9.4.3 Mexico
        9.4.4 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Consumer Electronics Market Size (2017-2028)
    10.2 Middle East & Africa Consumer Electronics Market Size by Type
        10.2.1 Middle East & Africa Consumer Electronics Market Size by Type (2017-2022)
        10.2.2 Middle East & Africa Consumer Electronics Market Size by Type (2023-2028)
        10.2.3 Middle East & Africa Consumer Electronics Market Share by Type (2017-2028)
    10.3 Middle East & Africa Consumer Electronics Market Size by Application
        10.3.1 Middle East & Africa Consumer Electronics Market Size by Application (2017-2022)
        10.3.2 Middle East & Africa Consumer Electronics Market Size by Application (2023-2028)
        10.3.3 Middle East & Africa Consumer Electronics Market Share by Application (2017-2028)
    10.4 Middle East & Africa Consumer Electronics Market Size by Country
        10.4.1 Middle East & Africa Consumer Electronics Market Size by Country (2017-2022)
        10.4.2 Middle East & Africa Consumer Electronics Market Size by Country (2023-2028)
        10.4.3 Turkey
        10.4.4 Saudi Arabia
        10.4.5 UAE
11 Key Players Profiles
    11.1 Apple
        11.1.1 Apple Company Details
        11.1.2 Apple Business Overview
        11.1.3 Apple Consumer Electronics Introduction
        11.1.4 Apple Revenue in Consumer Electronics Business (2017-2022)
        11.1.5 Apple Recent Developments
    11.2 Hewlett Packard
        11.2.1 Hewlett Packard Company Details
        11.2.2 Hewlett Packard Business Overview
        11.2.3 Hewlett Packard Consumer Electronics Introduction
        11.2.4 Hewlett Packard Revenue in Consumer Electronics Business (2017-2022)
        11.2.5 Hewlett Packard Recent Developments
    11.3 Hitachi
        11.3.1 Hitachi Company Details
        11.3.2 Hitachi Business Overview
        11.3.3 Hitachi Consumer Electronics Introduction
        11.3.4 Hitachi Revenue in Consumer Electronics Business (2017-2022)
        11.3.5 Hitachi Recent Developments
    11.4 LG Electronics
        11.4.1 LG Electronics Company Details
        11.4.2 LG Electronics Business Overview
        11.4.3 LG Electronics Consumer Electronics Introduction
        11.4.4 LG Electronics Revenue in Consumer Electronics Business (2017-2022)
        11.4.5 LG Electronics Recent Developments
    11.5 Philips
        11.5.1 Philips Company Details
        11.5.2 Philips Business Overview
        11.5.3 Philips Consumer Electronics Introduction
        11.5.4 Philips Revenue in Consumer Electronics Business (2017-2022)
        11.5.5 Philips Recent Developments
    11.6 Samsung Electronics
        11.6.1 Samsung Electronics Company Details
        11.6.2 Samsung Electronics Business Overview
        11.6.3 Samsung Electronics Consumer Electronics Introduction
        11.6.4 Samsung Electronics Revenue in Consumer Electronics Business (2017-2022)
        11.6.5 Samsung Electronics Recent Developments
    11.7 Sony
        11.7.1 Sony Company Details
        11.7.2 Sony Business Overview
        11.7.3 Sony Consumer Electronics Introduction
        11.7.4 Sony Revenue in Consumer Electronics Business (2017-2022)
        11.7.5 Sony Recent Developments
    11.8 Toshiba
        11.8.1 Toshiba Company Details
        11.8.2 Toshiba Business Overview
        11.8.3 Toshiba Consumer Electronics Introduction
        11.8.4 Toshiba Revenue in Consumer Electronics Business (2017-2022)
        11.8.5 Toshiba Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Author Details
    13.3 Disclaimer
                  
              

                

                 
List of Tables
    Table 1. Global Consumer Electronics Market Size Growth Rate by Type (US$ Million), 2017 VS 2021 VS 2028
    Table 2. Key Players of TV
    Table 3. Key Players of Audio Video Devices
    Table 4. Key Players of Telecom Equipment
    Table 5. Key Players of Computer
    Table 6. Key Players of Other
    Table 7. Global Consumer Electronics Market Size Growth Rate by Application (US$ Million), 2017 VS 2021 VS 2028
    Table 8. Global Consumer Electronics Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 9. Global Consumer Electronics Market Size by Region (2017-2022) & (US$ Million)
    Table 10. Global Consumer Electronics Market Share by Region (2017-2022)
    Table 11. Global Consumer Electronics Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 12. Global Consumer Electronics Market Share by Region (2023-2028)
    Table 13. Consumer Electronics Market Trends
    Table 14. Consumer Electronics Market Drivers
    Table 15. Consumer Electronics Market Challenges
    Table 16. Consumer Electronics Market Restraints
    Table 17. Global Consumer Electronics Revenue by Players (2017-2022) & (US$ Million)
    Table 18. Global Consumer Electronics Revenue Share by Players (2017-2022)
    Table 19. Global Top Consumer Electronics by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Consumer Electronics as of 2021)
    Table 20. Ranking of Global Top Consumer Electronics Companies by Revenue (US$ Million) in 2021
    Table 21. Global 5 Largest Players Market Share by Consumer Electronics Revenue (CR5 and HHI) & (2017-2022)
    Table 22. Key Players Headquarters and Area Served
    Table 23. Key Players Consumer Electronics Product Solution and Service
    Table 24. Date of Enter into Consumer Electronics Market
    Table 25. Mergers & Acquisitions, Expansion Plans
    Table 26. Global Consumer Electronics Market Size by Type (2017-2022) & (US$ Million)
    Table 27. Global Consumer Electronics Revenue Market Share by Type (2017-2022)
    Table 28. Global Consumer Electronics Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 29. Global Consumer Electronics Revenue Market Share by Type (2023-2028)
    Table 30. Global Consumer Electronics Market Size by Application (2017-2022) & (US$ Million)
    Table 31. Global Consumer Electronics Revenue Share by Application (2017-2022)
    Table 32. Global Consumer Electronics Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 33. Global Consumer Electronics Revenue Share by Application (2023-2028)
    Table 34. North America Consumer Electronics Market Size by Type (2017-2022) & (US$ Million)
    Table 35. North America Consumer Electronics Market Size by Type (2023-2028) & (US$ Million)
    Table 36. North America Consumer Electronics Market Size by Application (2017-2022) & (US$ Million)
    Table 37. North America Consumer Electronics Market Size by Application (2023-2028) & (US$ Million)
    Table 38. North America Consumer Electronics Market Size by Country (2017-2022) & (US$ Million)
    Table 39. North America Consumer Electronics Market Size by Country (2023-2028) & (US$ Million)
    Table 40. Europe Consumer Electronics Market Size by Type (2017-2022) & (US$ Million)
    Table 41. Europe Consumer Electronics Market Size by Type (2023-2028) & (US$ Million)
    Table 42. Europe Consumer Electronics Market Size by Application (2017-2022) & (US$ Million)
    Table 43. Europe Consumer Electronics Market Size by Application (2023-2028) & (US$ Million)
    Table 44. Europe Consumer Electronics Market Size by Country (2017-2022) & (US$ Million)
    Table 45. Europe Consumer Electronics Market Size by Country (2023-2028) & (US$ Million)
    Table 46. Asia Pacific Consumer Electronics Market Size by Type (2017-2022) & (US$ Million)
    Table 47. Asia Pacific Consumer Electronics Market Size by Type (2023-2028) & (US$ Million)
    Table 48. Asia Pacific Consumer Electronics Market Size by Application (2017-2022) & (US$ Million)
    Table 49. Asia Pacific Consumer Electronics Market Size by Application (2023-2028) & (US$ Million)
    Table 50. Asia Pacific Consumer Electronics Market Size by Region (2017-2022) & (US$ Million)
    Table 51. Asia Pacific Consumer Electronics Market Size by Region (2023-2028) & (US$ Million)
    Table 52. Latin America Consumer Electronics Market Size by Type (2017-2022) & (US$ Million)
    Table 53. Latin America Consumer Electronics Market Size by Type (2023-2028) & (US$ Million)
    Table 54. Latin America Consumer Electronics Market Size by Application (2017-2022) & (US$ Million)
    Table 55. Latin America Consumer Electronics Market Size by Application (2023-2028) & (US$ Million)
    Table 56. Latin America Consumer Electronics Market Size by Country (2017-2022) & (US$ Million)
    Table 57. Latin America Consumer Electronics Market Size by Country (2023-2028) & (US$ Million)
    Table 58. Middle East and Africa Consumer Electronics Market Size by Type (2017-2022) & (US$ Million)
    Table 59. Middle East and Africa Consumer Electronics Market Size by Type (2023-2028) & (US$ Million)
    Table 60. Middle East and Africa Consumer Electronics Market Size by Application (2017-2022) & (US$ Million)
    Table 61. Middle East and Africa Consumer Electronics Market Size by Application (2023-2028) & (US$ Million)
    Table 62. Middle East and Africa Consumer Electronics Market Size by Country (2017-2022) & (US$ Million)
    Table 63. Middle East and Africa Consumer Electronics Market Size by Country (2023-2028) & (US$ Million)
    Table 64. Apple Company Details
    Table 65. Apple Business Overview
    Table 66. Apple Consumer Electronics Product
    Table 67. Apple Revenue in Consumer Electronics Business (2017-2022) & (US$ Million)
    Table 68. Apple Recent Developments
    Table 69. Hewlett Packard Company Details
    Table 70. Hewlett Packard Business Overview
    Table 71. Hewlett Packard Consumer Electronics Product
    Table 72. Hewlett Packard Revenue in Consumer Electronics Business (2017-2022) & (US$ Million)
    Table 73. Hewlett Packard Recent Developments
    Table 74. Hitachi Company Details
    Table 75. Hitachi Business Overview
    Table 76. Hitachi Consumer Electronics Product
    Table 77. Hitachi Revenue in Consumer Electronics Business (2017-2022) & (US$ Million)
    Table 78. Hitachi Recent Developments
    Table 79. LG Electronics Company Details
    Table 80. LG Electronics Business Overview
    Table 81. LG Electronics Consumer Electronics Product
    Table 82. LG Electronics Revenue in Consumer Electronics Business (2017-2022) & (US$ Million)
    Table 83. LG Electronics Recent Developments
    Table 84. Philips Company Details
    Table 85. Philips Business Overview
    Table 86. Philips Consumer Electronics Product
    Table 87. Philips Revenue in Consumer Electronics Business (2017-2022) & (US$ Million)
    Table 88. Philips Recent Developments
    Table 89. Samsung Electronics Company Details
    Table 90. Samsung Electronics Business Overview
    Table 91. Samsung Electronics Consumer Electronics Product
    Table 92. Samsung Electronics Revenue in Consumer Electronics Business (2017-2022) & (US$ Million)
    Table 93. Samsung Electronics Recent Developments
    Table 94. Sony Company Details
    Table 95. Sony Business Overview
    Table 96. Sony Consumer Electronics Product
    Table 97. Sony Revenue in Consumer Electronics Business (2017-2022) & (US$ Million)
    Table 98. Sony Recent Developments
    Table 99. Toshiba Company Details
    Table 100. Toshiba Business Overview
    Table 101. Toshiba Consumer Electronics Product
    Table 102. Toshiba Revenue in Consumer Electronics Business (2017-2022) & (US$ Million)
    Table 103. Toshiba Recent Developments
    Table 104. Research Programs/Design for This Report
    Table 105. Key Data Information from Secondary Sources
    Table 106. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Consumer Electronics Market Share by Type: 2021 VS 2028
    Figure 2. TV Features
    Figure 3. Audio Video Devices Features
    Figure 4. Telecom Equipment Features
    Figure 5. Computer Features
    Figure 6. Other Features
    Figure 7. Global Consumer Electronics Market Share by Application: 2021 VS 2028
    Figure 8. Commercial Case Studies
    Figure 9. Personal Case Studies
    Figure 10. Consumer Electronics Report Years Considered
    Figure 11. Global Consumer Electronics Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 12. Global Consumer Electronics Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 13. Global Consumer Electronics Market Share by Region: 2021 VS 2028
    Figure 14. Global Consumer Electronics Market Share by Players in 2021
    Figure 15. Global Top Consumer Electronics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Consumer Electronics as of 2021)
    Figure 16. The Top 10 and 5 Players Market Share by Consumer Electronics Revenue in 2021
    Figure 17. North America Consumer Electronics Market Size YoY (2017-2028) & (US$ Million)
    Figure 18. North America Consumer Electronics Market Size Market Share by Type (2017-2028)
    Figure 19. North America Consumer Electronics Market Size Market Share by Application (2017-2028)
    Figure 20. North America Consumer Electronics Market Size Share by Country (2017-2028)
    Figure 21. United States Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 22. Canada Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. Europe Consumer Electronics Market Size YoY (2017-2028) & (US$ Million)
    Figure 24. Europe Consumer Electronics Market Size Market Share by Type (2017-2028)
    Figure 25. Europe Consumer Electronics Market Size Market Share by Application (2017-2028)
    Figure 26. Europe Consumer Electronics Market Size Share by Country (2017-2028)
    Figure 27. Germany Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. France Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. U.K. Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Italy Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. Russia Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. Nordic Countries Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. Asia-Pacific Consumer Electronics Market Size YoY (2017-2028) & (US$ Million)
    Figure 34. Asia Pacific Consumer Electronics Market Size Market Share by Type (2017-2028)
    Figure 35. Asia Pacific Consumer Electronics Market Size Market Share by Application (2017-2028)
    Figure 36. Asia Pacific Consumer Electronics Market Size Share by Region (2017-2028)
    Figure 37. China Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. Japan Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. South Korea Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Southeast Asia Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 41. India Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. Australia Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
List of Figures
    Figure 43. Latin America Consumer Electronics Market Size YoY (2017-2028) & (US$ Million)
    Figure 44. Latin America Consumer Electronics Market Size Market Share by Type (2017-2028)
    Figure 45. Latin America Consumer Electronics Market Size Market Share by Application (2017-2028)
    Figure 46. Latin America Consumer Electronics Market Size Share by Country (2017-2028)
    Figure 47. Mexico Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 48. Brazil Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 49. Middle East & Africa Consumer Electronics Market Size YoY (2017-2028) & (US$ Million)
    Figure 50. Middle East and Africa Consumer Electronics Market Size Market Share by Type (2017-2028)
    Figure 51. Middle East and Africa Consumer Electronics Market Size Market Share by Application (2017-2028)
    Figure 52. Middle East and Africa Consumer Electronics Market Size Share by Country (2017-2028)
    Figure 53. Turkey Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 54. Saudi Arabia Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 55. UAE Consumer Electronics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 56. Apple Revenue Growth Rate in Consumer Electronics Business (2017-2022)
    Figure 57. Hewlett Packard Revenue Growth Rate in Consumer Electronics Business (2017-2022)
    Figure 58. Hitachi Revenue Growth Rate in Consumer Electronics Business (2017-2022)
    Figure 59. LG Electronics Revenue Growth Rate in Consumer Electronics Business (2017-2022)
    Figure 60. Philips Revenue Growth Rate in Consumer Electronics Business (2017-2022)
    Figure 61. Samsung Electronics Revenue Growth Rate in Consumer Electronics Business (2017-2022)
    Figure 62. Sony Revenue Growth Rate in Consumer Electronics Business (2017-2022)
    Figure 63. Toshiba Revenue Growth Rate in Consumer Electronics Business (2017-2022)
    Figure 64. Bottom-up and Top-down Approaches for This Report
    Figure 65. Data Triangulation
    Figure 66. Key Executives Interviewed