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This report studies the Direct Marketing Services market, covering market size for segment by type (Direct Mail, Telemarketing, etc.), by application (Business to Business, Business to Government, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Acxiom, Aimia, BBDO, Cenveo, Dai Nippon, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Direct Marketing Services from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Direct Marketing Services market.
Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.
This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Direct Marketing Services including:
Acxiom
Aimia
BBDO
Cenveo
Dai Nippon
DigitasLBi
Epsilon
FCB
Greetabl
Gunderson Direct
Harland Clarke
Harte Hanks
Hibbert
IWCO Direct
J&C
Leo Burnett
Merkle
MRM//McCann
OgilvyOne
PrintingForLess
Propelo Media
Rapp
Romax
RR Donnelley
SaasMQL
SapientNitro
SG360°
SourceLink
Valassis
Wunderman
Market split by Type, can be divided into:
Direct Mail
Telemarketing
Email Marketing
Text (SMS) Marketing
Social Media Marketing
Market split by Application, can be divided into:
Business to Business
Business to Government
Business to Consumers
Others
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
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Table of Contents
Chapter 1 Direct Marketing Services Market Overview
1.1 Direct Marketing Services Definition
1.2 Global Direct Marketing Services Market Size Status and Outlook (2016-2030)
1.3 Global Direct Marketing Services Market Size Comparison by Region (2016-2030)
1.4 Global Direct Marketing Services Market Size Comparison by Type (2016-2030)
1.5 Global Direct Marketing Services Market Size Comparison by Application (2016-2030)
1.6 Global Direct Marketing Services Market Size Comparison by Sales Channel (2016-2030)
1.7 Direct Marketing Services Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Post-Strategies of COVID-19
Chapter 2 Direct Marketing Services Market Segment Analysis by Player
2.1 Global Direct Marketing Services Sales and Market Share by Player (2019-2021)
2.2 Global Direct Marketing Services Revenue and Market Share by Player (2019-2021)
2.3 Global Direct Marketing Services Average Price by Player (2019-2021)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Direct Marketing Services Market Segment Analysis by Type
3.1 Global Direct Marketing Services Market by Type
3.1.1 Direct Mail
3.1.2 Telemarketing
3.1.3 Email Marketing
3.1.4 Text (SMS) Marketing
3.1.5 Social Media Marketing
3.2 Global Direct Marketing Services Sales and Market Share by Type (2016-2021)
3.3 Global Direct Marketing Services Revenue and Market Share by Type (2016-2021)
3.4 Global Direct Marketing Services Average Price by Type (2016-2021)
3.5 Leading Players of Direct Marketing Services by Type in 2021
3.6 Conclusion of Segment by Type
Chapter 4 Direct Marketing Services Market Segment Analysis by Application
4.1 Global Direct Marketing Services Market by Application
4.1.1 Business to Business
4.1.2 Business to Government
4.1.3 Business to Consumers
4.1.4 Others
4.2 Global Direct Marketing Services Revenue and Market Share by Application (2016-2021)
4.3 Leading Consumers of Direct Marketing Services by Application in 2021
4.4 Conclusion of Segment by Application
Chapter 5 Direct Marketing Services Market Segment Analysis by Sales Channel
5.1 Global Direct Marketing Services Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Direct Marketing Services Revenue and Market Share by Sales Channel (2016-2021)
5.3 Leading Distributors/Dealers of Direct Marketing Services by Sales Channel in 2021
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Direct Marketing Services Market Segment Analysis by Region
6.1 Global Direct Marketing Services Market Size and CAGR by Region (2016-2030)
6.2 Global Direct Marketing Services Sales and Market Share by Region (2016-2021)
6.3 Global Direct Marketing Services Revenue and Market Share by Region (2016-2021)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Direct Marketing Services Market Share by Type
6.4.3 North America Direct Marketing Services Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Direct Marketing Services Market Share by Type
6.5.3 Europe Direct Marketing Services Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Direct Marketing Services Market Share by Type
6.6.3 Asia-Pacific Direct Marketing Services Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Direct Marketing Services Market Share by Type
6.7.3 South America Direct Marketing Services Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Direct Marketing Services Market Share by Type
6.8.3 Middle East & Africa Direct Marketing Services Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Direct Marketing Services Players
7.1 Acxiom
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Aimia
7.3 BBDO
7.4 Cenveo
7.5 Dai Nippon
7.6 DigitasLBi
7.7 Epsilon
7.8 FCB
7.9 Greetabl
7.10 Gunderson Direct
7.11 Harland Clarke
7.12 Harte Hanks
7.13 Hibbert
7.14 IWCO Direct
7.15 J&C
7.16 Leo Burnett
7.17 Merkle
7.18 MRM//McCann
7.19 OgilvyOne
7.20 PrintingForLess
7.21 Propelo Media
7.22 Rapp
7.23 Romax
7.24 RR Donnelley
7.25 SaasMQL
7.26 SapientNitro
7.27 SG360°
7.28 SourceLink
7.29 Valassis
7.30 Wunderman
Chapter 8 Upstream and Downstream Analysis of Direct Marketing Services
8.1 Industrial Chain of Direct Marketing Services
8.2 Upstream of Direct Marketing Services
8.3 Downstream of Direct Marketing Services
Chapter 9 Development Trend of Direct Marketing Services (2022-2030)
9.1 Global Direct Marketing Services Market Size (Sales and Revenue) Forecast (2022-2030)
9.2 Global Direct Marketing Services Market Size and CAGR Forecast by Region (2022-2030)
9.3 Global Direct Marketing Services Market Size and CAGR Forecast by Type (2022-2030)
9.4 Global Direct Marketing Services Market Size and CAGR Forecast by Application (2022-2030)
9.5 Global Direct Marketing Services Market Size and CAGR Forecast by Sales Channel (2022-2030)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
List of Tables and Figures
Figure Direct Marketing Services Example
Figure Global Direct Marketing Services Revenue (Million $) Status and Outlook (2016-2030)
Figure Global Direct Marketing Services Revenue (Million $) Comparison by Region (2016-2030)
Figure Global Direct Marketing Services Revenue (Million $) Comparison by Type (2016-2030)
Figure Global Direct Marketing Services Revenue (Million $) Comparison by Application (2016-2030)
Figure Global Direct Marketing Services Revenue (Million $) Comparison by Sales Channel (2016-2030)
Table Global Direct Marketing Services Sales by Player (2019-2021)
Table Global Direct Marketing Services Sales Market Share by Player (2019-2021)
Figure Global Direct Marketing Services Sales Market Share by Player in 2021
Table Global Direct Marketing Services Revenue (Million $) by Player (2019-2021)
Table Global Direct Marketing Services Revenue Market Share by Player (2019-2021)
Figure Global Direct Marketing Services Revenue Market Share by Player in 2021
Table Global Direct Marketing Services Average Price by Player (2019-2021)
Figure Global Direct Marketing Services Average Price by Player in 2021
Figure Global Direct Marketing Services Players Competition Situation Top 5 Players Revenue Market Share in 2019
Figure Global Direct Marketing Services Players Competition Trends Top 5 Players Revenue Market Share in 2021
Figure Example of Direct Mail
Figure Global Direct Mail Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Telemarketing
Figure Global Telemarketing Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Email Marketing
Figure Global Email Marketing Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Text (SMS) Marketing
Figure Global Text (SMS) Marketing Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Social Media Marketing
Figure Global Social Media Marketing Revenue (Million $) and Growth Rate (2016-2021)
Table Global Direct Marketing Services Sales by Type (2016-2021)
Table Global Direct Marketing Services Sales Market Share by Type (2016-2021)
Figure Global Direct Marketing Services Sales Market Share by Type in 2021
Table Global Direct Marketing Services Revenue (Million $) by Type (2016-2021)
Table Global Direct Marketing Services Revenue Market Share by Type (2016-2021)
Figure Global Direct Marketing Services Revenue Market Share by Type in 2021
Table Global Direct Marketing Services Average Price by Type (2016-2021)
Figure Global Direct Marketing Services Average Price by Type in 2021
Table Leading Players of Direct Marketing Services by Type in 2021
Figure Example of Business to Business
Figure Global Direct Marketing Services for Business to Business Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Business to Government
Figure Global Direct Marketing Services for Business to Government Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Business to Consumers
Figure Global Direct Marketing Services for Business to Consumers Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Others
Figure Global Direct Marketing Services for Others Revenue (Million $) and Growth Rate (2016-2021)
Table Global Direct Marketing Services Sales by Application (2016-2021)
Table Global Direct Marketing Services Sales Market Share by Application (2016-2021)
Figure Global Direct Marketing Services Sales Market Share by Application in 2021
Table Leading Consumers of Direct Marketing Services by Application in 2021
Figure Example of Direct Channel
Figure Global Direct Marketing Services for Direct Channel Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Distribution Channel
Figure Global Direct Marketing Services for Distribution Channel Revenue (Million $) and Growth Rate (2016-2021)
Table Global Direct Marketing Services Revenue by Sales Channel (2016-2021)
Table Global Direct Marketing Services Revenue Market Share by Sales Channel (2016-2021)
Figure Global Direct Marketing Services Revenue Market Share by Sales Channel in 2021
Table Leading Distributors/Dealers of Direct Marketing Services by Sales Channel in 2021
Table Global Direct Marketing Services Market Size and CAGR by Region (2016-2030)
Table Global Direct Marketing Services Sales by Region (2016-2021)
Table Global Direct Marketing Services Sales Market Share by Region (2016-2021)
Figure Global Direct Marketing Services Sales Market Share by Region in 2021
Table Global Direct Marketing Services Revenue (Million $) by Region (2016-2021)
Table Global Direct Marketing Services Revenue Market Share by Region (2016-2021)
Figure Global Direct Marketing Services Revenue Market Share by Region in 2021
Table North America Direct Marketing Services Sales by Country (2016-2021)
Figure North America Direct Marketing Services Sales Market Share by Country (2016-2021)
Table North America Direct Marketing Services Revenue by Country (2016-2021)
Figure North America Direct Marketing Services Revenue Market Share by Country (2016-2021)
Figure North America Direct Marketing Services Market Share by Type in 2021
Figure North America Direct Marketing Services Market Share by Application in 2021
Figure United States Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure United States Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Canada Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure Canada Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Mexico Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure Mexico Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Table Europe Direct Marketing Services Sales by Country (2016-2021)
Figure Europe Direct Marketing Services Sales Market Share by Country (2016-2021)
Table Europe Direct Marketing Services Revenue by Country (2016-2021)
Figure Europe Direct Marketing Services Revenue Market Share by Country (2016-2021)
Figure Europe Direct Marketing Services Market Share by Type in 2021
Figure Europe Direct Marketing Services Market Share by Application in 2021
Figure Germany Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure Germany Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure UK Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure UK Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure France Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure France Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Italy Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure Italy Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Russia Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure Russia Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Spain Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure Spain Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Table Asia-Pacific Direct Marketing Services Sales by Country (2016-2021)
Figure Asia-Pacific Direct Marketing Services Sales Market Share by Country (2016-2021)
Table Asia-Pacific Direct Marketing Services Revenue by Country (2016-2021)
Figure Asia-Pacific Direct Marketing Services Revenue Market Share by Country (2016-2021)
Figure Asia-Pacific Direct Marketing Services Market Share by Type in 2021
Figure Asia-Pacific Direct Marketing Services Market Share by Application in 2021
Figure China Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure China Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Japan Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure Japan Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Korea Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure Korea Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure India Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure India Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Southeast Asia Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure Southeast Asia Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Australia Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure Australia Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Table South America Direct Marketing Services Sales by Country (2016-2021)
Figure South America Direct Marketing Services Sales Market Share by Country (2016-2021)
Table South America Direct Marketing Services Revenue by Country (2016-2021)
Figure South America Direct Marketing Services Revenue Market Share by Country (2016-2021)
Figure South America Direct Marketing Services Market Share by Type in 2021
Figure South America Direct Marketing Services Market Share by Application in 2021
Figure Brazil Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure Brazil Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Argentina Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure Argentina Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Colombia Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure Colombia Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Table Middle East & Africa Direct Marketing Services Sales by Country (2016-2021)
Figure Middle East & Africa Direct Marketing Services Sales Market Share by Country (2016-2021)
Table Middle East & Africa Direct Marketing Services Revenue by Country (2016-2021)
Figure Middle East & Africa Direct Marketing Services Revenue Market Share by Country (2016-2021)
Figure Middle East & Africa Direct Marketing Services Market Share by Type in 2021
Figure Middle East & Africa Direct Marketing Services Market Share by Application in 2021
Figure UAE Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure UAE Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Saudi Arabia Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure Saudi Arabia Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure South Africa Direct Marketing Services Sales and Growth Rate (2016-2021)
Figure South Africa Direct Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Table Company Snapshot of Acxiom
Table Direct Marketing Services Introduction of Acxiom
Table Direct Marketing Services Sales, Price, Revenue, Gross Margin and Market Share of Acxiom (2019-2021)
Table Industrial Chain of Direct Marketing Services
Table Manufacturing Cost Structure of Direct Marketing Services
Table General Manufacturing Process of Direct Marketing Services
Table Leading Distributors/Dealers of Direct Marketing Services
Table Leading Consumers of Direct Marketing Services
Figure Global Direct Marketing Services Sales and Growth Rate Forecast (2022-2030)
Figure Global Direct Marketing Services Revenue and Growth Rate Forecast (2022-2030)
Table Global Direct Marketing Services Market Size and CAGR Forecast by Region (2022-2030)
Table Global Direct Marketing Services Market Size and CAGR Forecast by Type (2022-2030)
Table Global Direct Marketing Services Market Size and CAGR Forecast by Application (2022-2030)
Table Global Direct Marketing Services Market Size and CAGR Forecast by Sales Channel (2022-2030)
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