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This report studies the Ad Tech market, covering market size for segment by type (On-premises, Cloud-based, etc.), by application (SMEs, Large Enterprises, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Google, Facebook, Oracle, Criteo, Mobvista, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Ad Tech from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Ad Tech market.
Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.
This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Ad Tech including:
Google
Facebook
Oracle
Criteo
Mobvista
iClick Interactive
Magnite
Verizon
MediaMath
Amazon (AWS)
Adobe
Brightcove
The Trade Desk
Salesforce
Tremor International
Telaria
Amobee
AdRoll
AT&T (WarnerMedia)
Choozle
Market split by Type, can be divided into:
On-premises
Cloud-based
Market split by Application, can be divided into:
SMEs
Large Enterprises
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
If you have any special requirements, please let us know and we can provide you the customized report as you want.
Table of Contents
Chapter 1 Ad Tech Market Overview
1.1 Ad Tech Definition
1.2 Global Ad Tech Market Size Status and Outlook (2016-2030)
1.3 Global Ad Tech Market Size Comparison by Region (2016-2030)
1.4 Global Ad Tech Market Size Comparison by Type (2016-2030)
1.5 Global Ad Tech Market Size Comparison by Application (2016-2030)
1.6 Global Ad Tech Market Size Comparison by Sales Channel (2016-2030)
1.7 Ad Tech Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Post-Strategies of COVID-19
Chapter 2 Ad Tech Market Segment Analysis by Player
2.1 Global Ad Tech Sales and Market Share by Player (2019-2021)
2.2 Global Ad Tech Revenue and Market Share by Player (2019-2021)
2.3 Global Ad Tech Average Price by Player (2019-2021)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Ad Tech Market Segment Analysis by Type
3.1 Global Ad Tech Market by Type
3.1.1 On-premises
3.1.2 Cloud-based
3.2 Global Ad Tech Sales and Market Share by Type (2016-2021)
3.3 Global Ad Tech Revenue and Market Share by Type (2016-2021)
3.4 Global Ad Tech Average Price by Type (2016-2021)
3.5 Leading Players of Ad Tech by Type in 2021
3.6 Conclusion of Segment by Type
Chapter 4 Ad Tech Market Segment Analysis by Application
4.1 Global Ad Tech Market by Application
4.1.1 SMEs
4.1.2 Large Enterprises
4.2 Global Ad Tech Revenue and Market Share by Application (2016-2021)
4.3 Leading Consumers of Ad Tech by Application in 2021
4.4 Conclusion of Segment by Application
Chapter 5 Ad Tech Market Segment Analysis by Sales Channel
5.1 Global Ad Tech Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Ad Tech Revenue and Market Share by Sales Channel (2016-2021)
5.3 Leading Distributors/Dealers of Ad Tech by Sales Channel in 2021
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Ad Tech Market Segment Analysis by Region
6.1 Global Ad Tech Market Size and CAGR by Region (2016-2030)
6.2 Global Ad Tech Sales and Market Share by Region (2016-2021)
6.3 Global Ad Tech Revenue and Market Share by Region (2016-2021)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Ad Tech Market Share by Type
6.4.3 North America Ad Tech Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Ad Tech Market Share by Type
6.5.3 Europe Ad Tech Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Ad Tech Market Share by Type
6.6.3 Asia-Pacific Ad Tech Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Ad Tech Market Share by Type
6.7.3 South America Ad Tech Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Ad Tech Market Share by Type
6.8.3 Middle East & Africa Ad Tech Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Ad Tech Players
7.1 Google
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Facebook
7.3 Oracle
7.4 Criteo
7.5 Mobvista
7.6 iClick Interactive
7.7 Magnite
7.8 Verizon
7.9 MediaMath
7.10 Amazon (AWS)
7.11 Adobe
7.12 Brightcove
7.13 The Trade Desk
7.14 Salesforce
7.15 Tremor International
7.16 Telaria
7.17 Amobee
7.18 AdRoll
7.19 AT&T (WarnerMedia)
7.20 Choozle
Chapter 8 Upstream and Downstream Analysis of Ad Tech
8.1 Industrial Chain of Ad Tech
8.2 Upstream of Ad Tech
8.3 Downstream of Ad Tech
Chapter 9 Development Trend of Ad Tech (2022-2030)
9.1 Global Ad Tech Market Size (Sales and Revenue) Forecast (2022-2030)
9.2 Global Ad Tech Market Size and CAGR Forecast by Region (2022-2030)
9.3 Global Ad Tech Market Size and CAGR Forecast by Type (2022-2030)
9.4 Global Ad Tech Market Size and CAGR Forecast by Application (2022-2030)
9.5 Global Ad Tech Market Size and CAGR Forecast by Sales Channel (2022-2030)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
List of Tables and Figures
Figure Ad Tech Example
Figure Global Ad Tech Revenue (Million $) Status and Outlook (2016-2030)
Figure Global Ad Tech Revenue (Million $) Comparison by Region (2016-2030)
Figure Global Ad Tech Revenue (Million $) Comparison by Type (2016-2030)
Figure Global Ad Tech Revenue (Million $) Comparison by Application (2016-2030)
Figure Global Ad Tech Revenue (Million $) Comparison by Sales Channel (2016-2030)
Table Global Ad Tech Sales by Player (2019-2021)
Table Global Ad Tech Sales Market Share by Player (2019-2021)
Figure Global Ad Tech Sales Market Share by Player in 2021
Table Global Ad Tech Revenue (Million $) by Player (2019-2021)
Table Global Ad Tech Revenue Market Share by Player (2019-2021)
Figure Global Ad Tech Revenue Market Share by Player in 2021
Table Global Ad Tech Average Price by Player (2019-2021)
Figure Global Ad Tech Average Price by Player in 2021
Figure Global Ad Tech Players Competition Situation Top 5 Players Revenue Market Share in 2019
Figure Global Ad Tech Players Competition Trends Top 5 Players Revenue Market Share in 2021
Figure Example of On-premises
Figure Global On-premises Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Cloud-based
Figure Global Cloud-based Revenue (Million $) and Growth Rate (2016-2021)
Table Global Ad Tech Sales by Type (2016-2021)
Table Global Ad Tech Sales Market Share by Type (2016-2021)
Figure Global Ad Tech Sales Market Share by Type in 2021
Table Global Ad Tech Revenue (Million $) by Type (2016-2021)
Table Global Ad Tech Revenue Market Share by Type (2016-2021)
Figure Global Ad Tech Revenue Market Share by Type in 2021
Table Global Ad Tech Average Price by Type (2016-2021)
Figure Global Ad Tech Average Price by Type in 2021
Table Leading Players of Ad Tech by Type in 2021
Figure Example of SMEs
Figure Global Ad Tech for SMEs Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Large Enterprises
Figure Global Ad Tech for Large Enterprises Revenue (Million $) and Growth Rate (2016-2021)
Table Global Ad Tech Sales by Application (2016-2021)
Table Global Ad Tech Sales Market Share by Application (2016-2021)
Figure Global Ad Tech Sales Market Share by Application in 2021
Table Leading Consumers of Ad Tech by Application in 2021
Figure Example of Direct Channel
Figure Global Ad Tech for Direct Channel Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Distribution Channel
Figure Global Ad Tech for Distribution Channel Revenue (Million $) and Growth Rate (2016-2021)
Table Global Ad Tech Revenue by Sales Channel (2016-2021)
Table Global Ad Tech Revenue Market Share by Sales Channel (2016-2021)
Figure Global Ad Tech Revenue Market Share by Sales Channel in 2021
Table Leading Distributors/Dealers of Ad Tech by Sales Channel in 2021
Table Global Ad Tech Market Size and CAGR by Region (2016-2030)
Table Global Ad Tech Sales by Region (2016-2021)
Table Global Ad Tech Sales Market Share by Region (2016-2021)
Figure Global Ad Tech Sales Market Share by Region in 2021
Table Global Ad Tech Revenue (Million $) by Region (2016-2021)
Table Global Ad Tech Revenue Market Share by Region (2016-2021)
Figure Global Ad Tech Revenue Market Share by Region in 2021
Table North America Ad Tech Sales by Country (2016-2021)
Figure North America Ad Tech Sales Market Share by Country (2016-2021)
Table North America Ad Tech Revenue by Country (2016-2021)
Figure North America Ad Tech Revenue Market Share by Country (2016-2021)
Figure North America Ad Tech Market Share by Type in 2021
Figure North America Ad Tech Market Share by Application in 2021
Figure United States Ad Tech Sales and Growth Rate (2016-2021)
Figure United States Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure Canada Ad Tech Sales and Growth Rate (2016-2021)
Figure Canada Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure Mexico Ad Tech Sales and Growth Rate (2016-2021)
Figure Mexico Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Table Europe Ad Tech Sales by Country (2016-2021)
Figure Europe Ad Tech Sales Market Share by Country (2016-2021)
Table Europe Ad Tech Revenue by Country (2016-2021)
Figure Europe Ad Tech Revenue Market Share by Country (2016-2021)
Figure Europe Ad Tech Market Share by Type in 2021
Figure Europe Ad Tech Market Share by Application in 2021
Figure Germany Ad Tech Sales and Growth Rate (2016-2021)
Figure Germany Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure UK Ad Tech Sales and Growth Rate (2016-2021)
Figure UK Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure France Ad Tech Sales and Growth Rate (2016-2021)
Figure France Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure Italy Ad Tech Sales and Growth Rate (2016-2021)
Figure Italy Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure Russia Ad Tech Sales and Growth Rate (2016-2021)
Figure Russia Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure Spain Ad Tech Sales and Growth Rate (2016-2021)
Figure Spain Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Table Asia-Pacific Ad Tech Sales by Country (2016-2021)
Figure Asia-Pacific Ad Tech Sales Market Share by Country (2016-2021)
Table Asia-Pacific Ad Tech Revenue by Country (2016-2021)
Figure Asia-Pacific Ad Tech Revenue Market Share by Country (2016-2021)
Figure Asia-Pacific Ad Tech Market Share by Type in 2021
Figure Asia-Pacific Ad Tech Market Share by Application in 2021
Figure China Ad Tech Sales and Growth Rate (2016-2021)
Figure China Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure Japan Ad Tech Sales and Growth Rate (2016-2021)
Figure Japan Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure Korea Ad Tech Sales and Growth Rate (2016-2021)
Figure Korea Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure India Ad Tech Sales and Growth Rate (2016-2021)
Figure India Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure Southeast Asia Ad Tech Sales and Growth Rate (2016-2021)
Figure Southeast Asia Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure Australia Ad Tech Sales and Growth Rate (2016-2021)
Figure Australia Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Table South America Ad Tech Sales by Country (2016-2021)
Figure South America Ad Tech Sales Market Share by Country (2016-2021)
Table South America Ad Tech Revenue by Country (2016-2021)
Figure South America Ad Tech Revenue Market Share by Country (2016-2021)
Figure South America Ad Tech Market Share by Type in 2021
Figure South America Ad Tech Market Share by Application in 2021
Figure Brazil Ad Tech Sales and Growth Rate (2016-2021)
Figure Brazil Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure Argentina Ad Tech Sales and Growth Rate (2016-2021)
Figure Argentina Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure Colombia Ad Tech Sales and Growth Rate (2016-2021)
Figure Colombia Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Table Middle East & Africa Ad Tech Sales by Country (2016-2021)
Figure Middle East & Africa Ad Tech Sales Market Share by Country (2016-2021)
Table Middle East & Africa Ad Tech Revenue by Country (2016-2021)
Figure Middle East & Africa Ad Tech Revenue Market Share by Country (2016-2021)
Figure Middle East & Africa Ad Tech Market Share by Type in 2021
Figure Middle East & Africa Ad Tech Market Share by Application in 2021
Figure UAE Ad Tech Sales and Growth Rate (2016-2021)
Figure UAE Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure Saudi Arabia Ad Tech Sales and Growth Rate (2016-2021)
Figure Saudi Arabia Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Figure South Africa Ad Tech Sales and Growth Rate (2016-2021)
Figure South Africa Ad Tech Revenue (Million $) and Growth Rate (2016-2021)
Table Company Snapshot of Google
Table Ad Tech Introduction of Google
Table Ad Tech Sales, Price, Revenue, Gross Margin and Market Share of Google (2019-2021)
Table Industrial Chain of Ad Tech
Table Manufacturing Cost Structure of Ad Tech
Table General Manufacturing Process of Ad Tech
Table Leading Distributors/Dealers of Ad Tech
Table Leading Consumers of Ad Tech
Figure Global Ad Tech Sales and Growth Rate Forecast (2022-2030)
Figure Global Ad Tech Revenue and Growth Rate Forecast (2022-2030)
Table Global Ad Tech Market Size and CAGR Forecast by Region (2022-2030)
Table Global Ad Tech Market Size and CAGR Forecast by Type (2022-2030)
Table Global Ad Tech Market Size and CAGR Forecast by Application (2022-2030)
Table Global Ad Tech Market Size and CAGR Forecast by Sales Channel (2022-2030)
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