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This report studies the Augmented Reality & Mixed Reality market, covering market size for segment by type (Hardware, Software & Services, etc.), by application (Gaming & Entertainment, E-commerce & Retail, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Google (ALPHABET), Seiko Epson, Vuzix Corporation, Realwear, Sharp, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Augmented Reality & Mixed Reality from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Augmented Reality & Mixed Reality market.
Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.
This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Augmented Reality & Mixed Reality including:
Google (ALPHABET)
Seiko Epson
Vuzix Corporation
Realwear
Sharp
Niantic
Optinvent
Atheer
Blippar.com
PTC Inc.
Ultraleap
Wikitude
TechSee Augmented Vision
Microsoft
HP
Dell
AsusTek Computer
Samsung Electronics
Acer
Magic Leap
Amber Garage (Holokit)
Occipital
Apple
Sony Corporation
Infinity Augmented Reality
Zappar
Market split by Type, can be divided into:
Hardware
Software & Services
Market split by Application, can be divided into:
Gaming & Entertainment
E-commerce & Retail
Education
Automotive & Transportation
Healthcare
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
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Table of Contents
Chapter 1 Augmented Reality & Mixed Reality Market Overview
1.1 Augmented Reality & Mixed Reality Definition
1.2 Global Augmented Reality & Mixed Reality Market Size Status and Outlook (2016-2030)
1.3 Global Augmented Reality & Mixed Reality Market Size Comparison by Region (2016-2030)
1.4 Global Augmented Reality & Mixed Reality Market Size Comparison by Type (2016-2030)
1.5 Global Augmented Reality & Mixed Reality Market Size Comparison by Application (2016-2030)
1.6 Global Augmented Reality & Mixed Reality Market Size Comparison by Sales Channel (2016-2030)
1.7 Augmented Reality & Mixed Reality Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Post-Strategies of COVID-19
Chapter 2 Augmented Reality & Mixed Reality Market Segment Analysis by Player
2.1 Global Augmented Reality & Mixed Reality Sales and Market Share by Player (2019-2021)
2.2 Global Augmented Reality & Mixed Reality Revenue and Market Share by Player (2019-2021)
2.3 Global Augmented Reality & Mixed Reality Average Price by Player (2019-2021)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Augmented Reality & Mixed Reality Market Segment Analysis by Type
3.1 Global Augmented Reality & Mixed Reality Market by Type
3.1.1 Hardware
3.1.2 Software & Services
3.2 Global Augmented Reality & Mixed Reality Sales and Market Share by Type (2016-2021)
3.3 Global Augmented Reality & Mixed Reality Revenue and Market Share by Type (2016-2021)
3.4 Global Augmented Reality & Mixed Reality Average Price by Type (2016-2021)
3.5 Leading Players of Augmented Reality & Mixed Reality by Type in 2021
3.6 Conclusion of Segment by Type
Chapter 4 Augmented Reality & Mixed Reality Market Segment Analysis by Application
4.1 Global Augmented Reality & Mixed Reality Market by Application
4.1.1 Gaming & Entertainment
4.1.2 E-commerce & Retail
4.1.3 Education
4.1.4 Automotive & Transportation
4.1.5 Healthcare
4.2 Global Augmented Reality & Mixed Reality Revenue and Market Share by Application (2016-2021)
4.3 Leading Consumers of Augmented Reality & Mixed Reality by Application in 2021
4.4 Conclusion of Segment by Application
Chapter 5 Augmented Reality & Mixed Reality Market Segment Analysis by Sales Channel
5.1 Global Augmented Reality & Mixed Reality Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Augmented Reality & Mixed Reality Revenue and Market Share by Sales Channel (2016-2021)
5.3 Leading Distributors/Dealers of Augmented Reality & Mixed Reality by Sales Channel in 2021
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Augmented Reality & Mixed Reality Market Segment Analysis by Region
6.1 Global Augmented Reality & Mixed Reality Market Size and CAGR by Region (2016-2030)
6.2 Global Augmented Reality & Mixed Reality Sales and Market Share by Region (2016-2021)
6.3 Global Augmented Reality & Mixed Reality Revenue and Market Share by Region (2016-2021)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Augmented Reality & Mixed Reality Market Share by Type
6.4.3 North America Augmented Reality & Mixed Reality Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Augmented Reality & Mixed Reality Market Share by Type
6.5.3 Europe Augmented Reality & Mixed Reality Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Augmented Reality & Mixed Reality Market Share by Type
6.6.3 Asia-Pacific Augmented Reality & Mixed Reality Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Augmented Reality & Mixed Reality Market Share by Type
6.7.3 South America Augmented Reality & Mixed Reality Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Augmented Reality & Mixed Reality Market Share by Type
6.8.3 Middle East & Africa Augmented Reality & Mixed Reality Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Augmented Reality & Mixed Reality Players
7.1 Google (ALPHABET)
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Seiko Epson
7.3 Vuzix Corporation
7.4 Realwear
7.5 Sharp
7.6 Niantic
7.7 Optinvent
7.8 Atheer
7.9 Blippar.com
7.10 PTC Inc.
7.11 Ultraleap
7.12 Wikitude
7.13 TechSee Augmented Vision
7.14 Microsoft
7.15 HP
7.16 Dell
7.17 AsusTek Computer
7.18 Samsung Electronics
7.19 Acer
7.20 Magic Leap
7.21 Amber Garage (Holokit)
7.22 Occipital
7.23 Apple
7.24 Sony Corporation
7.25 Infinity Augmented Reality
7.26 Zappar
Chapter 8 Upstream and Downstream Analysis of Augmented Reality & Mixed Reality
8.1 Industrial Chain of Augmented Reality & Mixed Reality
8.2 Upstream of Augmented Reality & Mixed Reality
8.3 Downstream of Augmented Reality & Mixed Reality
Chapter 9 Development Trend of Augmented Reality & Mixed Reality (2022-2030)
9.1 Global Augmented Reality & Mixed Reality Market Size (Sales and Revenue) Forecast (2022-2030)
9.2 Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Region (2022-2030)
9.3 Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Type (2022-2030)
9.4 Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Application (2022-2030)
9.5 Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Sales Channel (2022-2030)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
List of Tables and Figures
Figure Augmented Reality & Mixed Reality Example
Figure Global Augmented Reality & Mixed Reality Revenue (Million $) Status and Outlook (2016-2030)
Figure Global Augmented Reality & Mixed Reality Revenue (Million $) Comparison by Region (2016-2030)
Figure Global Augmented Reality & Mixed Reality Revenue (Million $) Comparison by Type (2016-2030)
Figure Global Augmented Reality & Mixed Reality Revenue (Million $) Comparison by Application (2016-2030)
Figure Global Augmented Reality & Mixed Reality Revenue (Million $) Comparison by Sales Channel (2016-2030)
Table Global Augmented Reality & Mixed Reality Sales by Player (2019-2021)
Table Global Augmented Reality & Mixed Reality Sales Market Share by Player (2019-2021)
Figure Global Augmented Reality & Mixed Reality Sales Market Share by Player in 2021
Table Global Augmented Reality & Mixed Reality Revenue (Million $) by Player (2019-2021)
Table Global Augmented Reality & Mixed Reality Revenue Market Share by Player (2019-2021)
Figure Global Augmented Reality & Mixed Reality Revenue Market Share by Player in 2021
Table Global Augmented Reality & Mixed Reality Average Price by Player (2019-2021)
Figure Global Augmented Reality & Mixed Reality Average Price by Player in 2021
Figure Global Augmented Reality & Mixed Reality Players Competition Situation Top 5 Players Revenue Market Share in 2019
Figure Global Augmented Reality & Mixed Reality Players Competition Trends Top 5 Players Revenue Market Share in 2021
Figure Example of Hardware
Figure Global Hardware Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Software & Services
Figure Global Software & Services Revenue (Million $) and Growth Rate (2016-2021)
Table Global Augmented Reality & Mixed Reality Sales by Type (2016-2021)
Table Global Augmented Reality & Mixed Reality Sales Market Share by Type (2016-2021)
Figure Global Augmented Reality & Mixed Reality Sales Market Share by Type in 2021
Table Global Augmented Reality & Mixed Reality Revenue (Million $) by Type (2016-2021)
Table Global Augmented Reality & Mixed Reality Revenue Market Share by Type (2016-2021)
Figure Global Augmented Reality & Mixed Reality Revenue Market Share by Type in 2021
Table Global Augmented Reality & Mixed Reality Average Price by Type (2016-2021)
Figure Global Augmented Reality & Mixed Reality Average Price by Type in 2021
Table Leading Players of Augmented Reality & Mixed Reality by Type in 2021
Figure Example of Gaming & Entertainment
Figure Global Augmented Reality & Mixed Reality for Gaming & Entertainment Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of E-commerce & Retail
Figure Global Augmented Reality & Mixed Reality for E-commerce & Retail Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Education
Figure Global Augmented Reality & Mixed Reality for Education Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Automotive & Transportation
Figure Global Augmented Reality & Mixed Reality for Automotive & Transportation Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Healthcare
Figure Global Augmented Reality & Mixed Reality for Healthcare Revenue (Million $) and Growth Rate (2016-2021)
Table Global Augmented Reality & Mixed Reality Sales by Application (2016-2021)
Table Global Augmented Reality & Mixed Reality Sales Market Share by Application (2016-2021)
Figure Global Augmented Reality & Mixed Reality Sales Market Share by Application in 2021
Table Leading Consumers of Augmented Reality & Mixed Reality by Application in 2021
Figure Example of Direct Channel
Figure Global Augmented Reality & Mixed Reality for Direct Channel Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Distribution Channel
Figure Global Augmented Reality & Mixed Reality for Distribution Channel Revenue (Million $) and Growth Rate (2016-2021)
Table Global Augmented Reality & Mixed Reality Revenue by Sales Channel (2016-2021)
Table Global Augmented Reality & Mixed Reality Revenue Market Share by Sales Channel (2016-2021)
Figure Global Augmented Reality & Mixed Reality Revenue Market Share by Sales Channel in 2021
Table Leading Distributors/Dealers of Augmented Reality & Mixed Reality by Sales Channel in 2021
Table Global Augmented Reality & Mixed Reality Market Size and CAGR by Region (2016-2030)
Table Global Augmented Reality & Mixed Reality Sales by Region (2016-2021)
Table Global Augmented Reality & Mixed Reality Sales Market Share by Region (2016-2021)
Figure Global Augmented Reality & Mixed Reality Sales Market Share by Region in 2021
Table Global Augmented Reality & Mixed Reality Revenue (Million $) by Region (2016-2021)
Table Global Augmented Reality & Mixed Reality Revenue Market Share by Region (2016-2021)
Figure Global Augmented Reality & Mixed Reality Revenue Market Share by Region in 2021
Table North America Augmented Reality & Mixed Reality Sales by Country (2016-2021)
Figure North America Augmented Reality & Mixed Reality Sales Market Share by Country (2016-2021)
Table North America Augmented Reality & Mixed Reality Revenue by Country (2016-2021)
Figure North America Augmented Reality & Mixed Reality Revenue Market Share by Country (2016-2021)
Figure North America Augmented Reality & Mixed Reality Market Share by Type in 2021
Figure North America Augmented Reality & Mixed Reality Market Share by Application in 2021
Figure United States Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure United States Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure Canada Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure Canada Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure Mexico Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure Mexico Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Table Europe Augmented Reality & Mixed Reality Sales by Country (2016-2021)
Figure Europe Augmented Reality & Mixed Reality Sales Market Share by Country (2016-2021)
Table Europe Augmented Reality & Mixed Reality Revenue by Country (2016-2021)
Figure Europe Augmented Reality & Mixed Reality Revenue Market Share by Country (2016-2021)
Figure Europe Augmented Reality & Mixed Reality Market Share by Type in 2021
Figure Europe Augmented Reality & Mixed Reality Market Share by Application in 2021
Figure Germany Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure Germany Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure UK Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure UK Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure France Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure France Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure Italy Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure Italy Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure Russia Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure Russia Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure Spain Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure Spain Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Table Asia-Pacific Augmented Reality & Mixed Reality Sales by Country (2016-2021)
Figure Asia-Pacific Augmented Reality & Mixed Reality Sales Market Share by Country (2016-2021)
Table Asia-Pacific Augmented Reality & Mixed Reality Revenue by Country (2016-2021)
Figure Asia-Pacific Augmented Reality & Mixed Reality Revenue Market Share by Country (2016-2021)
Figure Asia-Pacific Augmented Reality & Mixed Reality Market Share by Type in 2021
Figure Asia-Pacific Augmented Reality & Mixed Reality Market Share by Application in 2021
Figure China Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure China Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure Japan Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure Japan Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure Korea Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure Korea Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure India Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure India Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure Southeast Asia Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure Southeast Asia Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure Australia Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure Australia Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Table South America Augmented Reality & Mixed Reality Sales by Country (2016-2021)
Figure South America Augmented Reality & Mixed Reality Sales Market Share by Country (2016-2021)
Table South America Augmented Reality & Mixed Reality Revenue by Country (2016-2021)
Figure South America Augmented Reality & Mixed Reality Revenue Market Share by Country (2016-2021)
Figure South America Augmented Reality & Mixed Reality Market Share by Type in 2021
Figure South America Augmented Reality & Mixed Reality Market Share by Application in 2021
Figure Brazil Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure Brazil Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure Argentina Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure Argentina Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure Colombia Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure Colombia Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Table Middle East & Africa Augmented Reality & Mixed Reality Sales by Country (2016-2021)
Figure Middle East & Africa Augmented Reality & Mixed Reality Sales Market Share by Country (2016-2021)
Table Middle East & Africa Augmented Reality & Mixed Reality Revenue by Country (2016-2021)
Figure Middle East & Africa Augmented Reality & Mixed Reality Revenue Market Share by Country (2016-2021)
Figure Middle East & Africa Augmented Reality & Mixed Reality Market Share by Type in 2021
Figure Middle East & Africa Augmented Reality & Mixed Reality Market Share by Application in 2021
Figure UAE Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure UAE Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure Saudi Arabia Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure Saudi Arabia Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Figure South Africa Augmented Reality & Mixed Reality Sales and Growth Rate (2016-2021)
Figure South Africa Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2016-2021)
Table Company Snapshot of Google (ALPHABET)
Table Augmented Reality & Mixed Reality Introduction of Google (ALPHABET)
Table Augmented Reality & Mixed Reality Sales, Price, Revenue, Gross Margin and Market Share of Google (ALPHABET) (2019-2021)
Table Industrial Chain of Augmented Reality & Mixed Reality
Table Manufacturing Cost Structure of Augmented Reality & Mixed Reality
Table General Manufacturing Process of Augmented Reality & Mixed Reality
Table Leading Distributors/Dealers of Augmented Reality & Mixed Reality
Table Leading Consumers of Augmented Reality & Mixed Reality
Figure Global Augmented Reality & Mixed Reality Sales and Growth Rate Forecast (2022-2030)
Figure Global Augmented Reality & Mixed Reality Revenue and Growth Rate Forecast (2022-2030)
Table Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Region (2022-2030)
Table Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Type (2022-2030)
Table Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Application (2022-2030)
Table Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Sales Channel (2022-2030)
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