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This report studies the Out-of-Home Billboard market, covering market size for segment by type (Digital OOH (DOOH), Traditional OOH (Billboards), etc.), by application (Transit Advertising, Billboard, etc.), by sales channel (Direct Channel, Distribution Channel), by player (JCDecaux, Clear Channel Outdoor, Focus Media, Stroer, Lamar Advertising, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Out-of-Home Billboard from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Out-of-Home Billboard market.
Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.
This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Out-of-Home Billboard including:
JCDecaux
Clear Channel Outdoor
Focus Media
Stroer
Lamar Advertising
Outfront Media
Exterion Media
OOh!media
APG SGA
Publicis Groupe (Metrobus)
Intersection
Ocean Outdoor
Adams Outdoor Advertising
Capitol Outdoor
Blue Outdoor
Primedia Outdoor
Lightbox OOH Video Network
Captivate Network
Burkhart Advertising
Euromedia Group
Stott Outdoor Advertising
TOM Group
Daktronics
Prismview
Broadsign International
Aoto Electronics
Mvix
Christie Digital System
Ayuda Media System
Deepsky Corporation
Market split by Type, can be divided into:
Digital OOH (DOOH)
Traditional OOH (Billboards)
Market split by Application, can be divided into:
Transit Advertising
Billboard
Street Furniture Advertising
Others
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
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Table of Contents
Chapter 1 Out-of-Home Billboard Market Overview
1.1 Out-of-Home Billboard Definition
1.2 Global Out-of-Home Billboard Market Size Status and Outlook (2016-2030)
1.3 Global Out-of-Home Billboard Market Size Comparison by Region (2016-2030)
1.4 Global Out-of-Home Billboard Market Size Comparison by Type (2016-2030)
1.5 Global Out-of-Home Billboard Market Size Comparison by Application (2016-2030)
1.6 Global Out-of-Home Billboard Market Size Comparison by Sales Channel (2016-2030)
1.7 Out-of-Home Billboard Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Post-Strategies of COVID-19
Chapter 2 Out-of-Home Billboard Market Segment Analysis by Player
2.1 Global Out-of-Home Billboard Sales and Market Share by Player (2019-2021)
2.2 Global Out-of-Home Billboard Revenue and Market Share by Player (2019-2021)
2.3 Global Out-of-Home Billboard Average Price by Player (2019-2021)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Out-of-Home Billboard Market Segment Analysis by Type
3.1 Global Out-of-Home Billboard Market by Type
3.1.1 Digital OOH (DOOH)
3.1.2 Traditional OOH (Billboards)
3.2 Global Out-of-Home Billboard Sales and Market Share by Type (2016-2021)
3.3 Global Out-of-Home Billboard Revenue and Market Share by Type (2016-2021)
3.4 Global Out-of-Home Billboard Average Price by Type (2016-2021)
3.5 Leading Players of Out-of-Home Billboard by Type in 2021
3.6 Conclusion of Segment by Type
Chapter 4 Out-of-Home Billboard Market Segment Analysis by Application
4.1 Global Out-of-Home Billboard Market by Application
4.1.1 Transit Advertising
4.1.2 Billboard
4.1.3 Street Furniture Advertising
4.1.4 Others
4.2 Global Out-of-Home Billboard Revenue and Market Share by Application (2016-2021)
4.3 Leading Consumers of Out-of-Home Billboard by Application in 2021
4.4 Conclusion of Segment by Application
Chapter 5 Out-of-Home Billboard Market Segment Analysis by Sales Channel
5.1 Global Out-of-Home Billboard Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Out-of-Home Billboard Revenue and Market Share by Sales Channel (2016-2021)
5.3 Leading Distributors/Dealers of Out-of-Home Billboard by Sales Channel in 2021
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Out-of-Home Billboard Market Segment Analysis by Region
6.1 Global Out-of-Home Billboard Market Size and CAGR by Region (2016-2030)
6.2 Global Out-of-Home Billboard Sales and Market Share by Region (2016-2021)
6.3 Global Out-of-Home Billboard Revenue and Market Share by Region (2016-2021)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Out-of-Home Billboard Market Share by Type
6.4.3 North America Out-of-Home Billboard Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Out-of-Home Billboard Market Share by Type
6.5.3 Europe Out-of-Home Billboard Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Out-of-Home Billboard Market Share by Type
6.6.3 Asia-Pacific Out-of-Home Billboard Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Out-of-Home Billboard Market Share by Type
6.7.3 South America Out-of-Home Billboard Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Out-of-Home Billboard Market Share by Type
6.8.3 Middle East & Africa Out-of-Home Billboard Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Out-of-Home Billboard Players
7.1 JCDecaux
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Clear Channel Outdoor
7.3 Focus Media
7.4 Stroer
7.5 Lamar Advertising
7.6 Outfront Media
7.7 Exterion Media
7.8 OOh!media
7.9 APG SGA
7.10 Publicis Groupe (Metrobus)
7.11 Intersection
7.12 Ocean Outdoor
7.13 Adams Outdoor Advertising
7.14 Capitol Outdoor
7.15 Blue Outdoor
7.16 Primedia Outdoor
7.17 Lightbox OOH Video Network
7.18 Captivate Network
7.19 Burkhart Advertising
7.20 Euromedia Group
7.21 Stott Outdoor Advertising
7.22 TOM Group
7.23 Daktronics
7.24 Prismview
7.25 Broadsign International
7.26 Aoto Electronics
7.27 Mvix
7.28 Christie Digital System
7.29 Ayuda Media System
7.30 Deepsky Corporation
Chapter 8 Upstream and Downstream Analysis of Out-of-Home Billboard
8.1 Industrial Chain of Out-of-Home Billboard
8.2 Upstream of Out-of-Home Billboard
8.3 Downstream of Out-of-Home Billboard
Chapter 9 Development Trend of Out-of-Home Billboard (2022-2030)
9.1 Global Out-of-Home Billboard Market Size (Sales and Revenue) Forecast (2022-2030)
9.2 Global Out-of-Home Billboard Market Size and CAGR Forecast by Region (2022-2030)
9.3 Global Out-of-Home Billboard Market Size and CAGR Forecast by Type (2022-2030)
9.4 Global Out-of-Home Billboard Market Size and CAGR Forecast by Application (2022-2030)
9.5 Global Out-of-Home Billboard Market Size and CAGR Forecast by Sales Channel (2022-2030)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
List of Tables and Figures
Figure Out-of-Home Billboard Example
Figure Global Out-of-Home Billboard Revenue (Million $) Status and Outlook (2016-2030)
Figure Global Out-of-Home Billboard Revenue (Million $) Comparison by Region (2016-2030)
Figure Global Out-of-Home Billboard Revenue (Million $) Comparison by Type (2016-2030)
Figure Global Out-of-Home Billboard Revenue (Million $) Comparison by Application (2016-2030)
Figure Global Out-of-Home Billboard Revenue (Million $) Comparison by Sales Channel (2016-2030)
Table Global Out-of-Home Billboard Sales by Player (2019-2021)
Table Global Out-of-Home Billboard Sales Market Share by Player (2019-2021)
Figure Global Out-of-Home Billboard Sales Market Share by Player in 2021
Table Global Out-of-Home Billboard Revenue (Million $) by Player (2019-2021)
Table Global Out-of-Home Billboard Revenue Market Share by Player (2019-2021)
Figure Global Out-of-Home Billboard Revenue Market Share by Player in 2021
Table Global Out-of-Home Billboard Average Price by Player (2019-2021)
Figure Global Out-of-Home Billboard Average Price by Player in 2021
Figure Global Out-of-Home Billboard Players Competition Situation Top 5 Players Revenue Market Share in 2019
Figure Global Out-of-Home Billboard Players Competition Trends Top 5 Players Revenue Market Share in 2021
Figure Example of Digital OOH (DOOH)
Figure Global Digital OOH (DOOH) Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Traditional OOH (Billboards)
Figure Global Traditional OOH (Billboards) Revenue (Million $) and Growth Rate (2016-2021)
Table Global Out-of-Home Billboard Sales by Type (2016-2021)
Table Global Out-of-Home Billboard Sales Market Share by Type (2016-2021)
Figure Global Out-of-Home Billboard Sales Market Share by Type in 2021
Table Global Out-of-Home Billboard Revenue (Million $) by Type (2016-2021)
Table Global Out-of-Home Billboard Revenue Market Share by Type (2016-2021)
Figure Global Out-of-Home Billboard Revenue Market Share by Type in 2021
Table Global Out-of-Home Billboard Average Price by Type (2016-2021)
Figure Global Out-of-Home Billboard Average Price by Type in 2021
Table Leading Players of Out-of-Home Billboard by Type in 2021
Figure Example of Transit Advertising
Figure Global Out-of-Home Billboard for Transit Advertising Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Billboard
Figure Global Out-of-Home Billboard for Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Street Furniture Advertising
Figure Global Out-of-Home Billboard for Street Furniture Advertising Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Others
Figure Global Out-of-Home Billboard for Others Revenue (Million $) and Growth Rate (2016-2021)
Table Global Out-of-Home Billboard Sales by Application (2016-2021)
Table Global Out-of-Home Billboard Sales Market Share by Application (2016-2021)
Figure Global Out-of-Home Billboard Sales Market Share by Application in 2021
Table Leading Consumers of Out-of-Home Billboard by Application in 2021
Figure Example of Direct Channel
Figure Global Out-of-Home Billboard for Direct Channel Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Distribution Channel
Figure Global Out-of-Home Billboard for Distribution Channel Revenue (Million $) and Growth Rate (2016-2021)
Table Global Out-of-Home Billboard Revenue by Sales Channel (2016-2021)
Table Global Out-of-Home Billboard Revenue Market Share by Sales Channel (2016-2021)
Figure Global Out-of-Home Billboard Revenue Market Share by Sales Channel in 2021
Table Leading Distributors/Dealers of Out-of-Home Billboard by Sales Channel in 2021
Table Global Out-of-Home Billboard Market Size and CAGR by Region (2016-2030)
Table Global Out-of-Home Billboard Sales by Region (2016-2021)
Table Global Out-of-Home Billboard Sales Market Share by Region (2016-2021)
Figure Global Out-of-Home Billboard Sales Market Share by Region in 2021
Table Global Out-of-Home Billboard Revenue (Million $) by Region (2016-2021)
Table Global Out-of-Home Billboard Revenue Market Share by Region (2016-2021)
Figure Global Out-of-Home Billboard Revenue Market Share by Region in 2021
Table North America Out-of-Home Billboard Sales by Country (2016-2021)
Figure North America Out-of-Home Billboard Sales Market Share by Country (2016-2021)
Table North America Out-of-Home Billboard Revenue by Country (2016-2021)
Figure North America Out-of-Home Billboard Revenue Market Share by Country (2016-2021)
Figure North America Out-of-Home Billboard Market Share by Type in 2021
Figure North America Out-of-Home Billboard Market Share by Application in 2021
Figure United States Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure United States Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure Canada Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure Canada Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure Mexico Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure Mexico Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Table Europe Out-of-Home Billboard Sales by Country (2016-2021)
Figure Europe Out-of-Home Billboard Sales Market Share by Country (2016-2021)
Table Europe Out-of-Home Billboard Revenue by Country (2016-2021)
Figure Europe Out-of-Home Billboard Revenue Market Share by Country (2016-2021)
Figure Europe Out-of-Home Billboard Market Share by Type in 2021
Figure Europe Out-of-Home Billboard Market Share by Application in 2021
Figure Germany Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure Germany Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure UK Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure UK Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure France Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure France Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure Italy Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure Italy Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure Russia Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure Russia Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure Spain Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure Spain Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Table Asia-Pacific Out-of-Home Billboard Sales by Country (2016-2021)
Figure Asia-Pacific Out-of-Home Billboard Sales Market Share by Country (2016-2021)
Table Asia-Pacific Out-of-Home Billboard Revenue by Country (2016-2021)
Figure Asia-Pacific Out-of-Home Billboard Revenue Market Share by Country (2016-2021)
Figure Asia-Pacific Out-of-Home Billboard Market Share by Type in 2021
Figure Asia-Pacific Out-of-Home Billboard Market Share by Application in 2021
Figure China Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure China Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure Japan Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure Japan Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure Korea Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure Korea Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure India Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure India Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure Southeast Asia Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure Southeast Asia Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure Australia Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure Australia Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Table South America Out-of-Home Billboard Sales by Country (2016-2021)
Figure South America Out-of-Home Billboard Sales Market Share by Country (2016-2021)
Table South America Out-of-Home Billboard Revenue by Country (2016-2021)
Figure South America Out-of-Home Billboard Revenue Market Share by Country (2016-2021)
Figure South America Out-of-Home Billboard Market Share by Type in 2021
Figure South America Out-of-Home Billboard Market Share by Application in 2021
Figure Brazil Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure Brazil Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure Argentina Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure Argentina Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure Colombia Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure Colombia Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Table Middle East & Africa Out-of-Home Billboard Sales by Country (2016-2021)
Figure Middle East & Africa Out-of-Home Billboard Sales Market Share by Country (2016-2021)
Table Middle East & Africa Out-of-Home Billboard Revenue by Country (2016-2021)
Figure Middle East & Africa Out-of-Home Billboard Revenue Market Share by Country (2016-2021)
Figure Middle East & Africa Out-of-Home Billboard Market Share by Type in 2021
Figure Middle East & Africa Out-of-Home Billboard Market Share by Application in 2021
Figure UAE Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure UAE Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure Saudi Arabia Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure Saudi Arabia Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure South Africa Out-of-Home Billboard Sales and Growth Rate (2016-2021)
Figure South Africa Out-of-Home Billboard Revenue (Million $) and Growth Rate (2016-2021)
Table Company Snapshot of JCDecaux
Table Out-of-Home Billboard Introduction of JCDecaux
Table Out-of-Home Billboard Sales, Price, Revenue, Gross Margin and Market Share of JCDecaux (2019-2021)
Table Industrial Chain of Out-of-Home Billboard
Table Manufacturing Cost Structure of Out-of-Home Billboard
Table General Manufacturing Process of Out-of-Home Billboard
Table Leading Distributors/Dealers of Out-of-Home Billboard
Table Leading Consumers of Out-of-Home Billboard
Figure Global Out-of-Home Billboard Sales and Growth Rate Forecast (2022-2030)
Figure Global Out-of-Home Billboard Revenue and Growth Rate Forecast (2022-2030)
Table Global Out-of-Home Billboard Market Size and CAGR Forecast by Region (2022-2030)
Table Global Out-of-Home Billboard Market Size and CAGR Forecast by Type (2022-2030)
Table Global Out-of-Home Billboard Market Size and CAGR Forecast by Application (2022-2030)
Table Global Out-of-Home Billboard Market Size and CAGR Forecast by Sales Channel (2022-2030)
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