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This report studies the Outdoor Media market, covering market size for segment by type (Digital OOH (DOOH), Traditional OOH (Billboards), etc.), by application (Transit Advertising, Billboard, etc.), by sales channel (Direct Channel, Distribution Channel), by player (JCDecaux, Clear Channel Outdoor, Focus Media, Stroer, Lamar Advertising, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Outdoor Media from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Outdoor Media market.
Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.
This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Outdoor Media including:
JCDecaux
Clear Channel Outdoor
Focus Media
Stroer
Lamar Advertising
Outfront Media
Exterion Media
OOh!media
APG SGA
Publicis Groupe (Metrobus)
Intersection
Ocean Outdoor
Adams Outdoor Advertising
Capitol Outdoor
Blue Outdoor
Primedia Outdoor
Lightbox OOH Video Network
Captivate Network
Burkhart Advertising
Euromedia Group
Stott Outdoor Advertising
TOM Group
Daktronics
Prismview
Broadsign International
Aoto Electronics
Mvix
Christie Digital System
Ayuda Media System
Deepsky Corporation
Market split by Type, can be divided into:
Digital OOH (DOOH)
Traditional OOH (Billboards)
Market split by Application, can be divided into:
Transit Advertising
Billboard
Street Furniture Advertising
Others
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
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Table of Contents
Chapter 1 Outdoor Media Market Overview
1.1 Outdoor Media Definition
1.2 Global Outdoor Media Market Size Status and Outlook (2016-2030)
1.3 Global Outdoor Media Market Size Comparison by Region (2016-2030)
1.4 Global Outdoor Media Market Size Comparison by Type (2016-2030)
1.5 Global Outdoor Media Market Size Comparison by Application (2016-2030)
1.6 Global Outdoor Media Market Size Comparison by Sales Channel (2016-2030)
1.7 Outdoor Media Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Post-Strategies of COVID-19
Chapter 2 Outdoor Media Market Segment Analysis by Player
2.1 Global Outdoor Media Sales and Market Share by Player (2019-2021)
2.2 Global Outdoor Media Revenue and Market Share by Player (2019-2021)
2.3 Global Outdoor Media Average Price by Player (2019-2021)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Outdoor Media Market Segment Analysis by Type
3.1 Global Outdoor Media Market by Type
3.1.1 Digital OOH (DOOH)
3.1.2 Traditional OOH (Billboards)
3.2 Global Outdoor Media Sales and Market Share by Type (2016-2021)
3.3 Global Outdoor Media Revenue and Market Share by Type (2016-2021)
3.4 Global Outdoor Media Average Price by Type (2016-2021)
3.5 Leading Players of Outdoor Media by Type in 2021
3.6 Conclusion of Segment by Type
Chapter 4 Outdoor Media Market Segment Analysis by Application
4.1 Global Outdoor Media Market by Application
4.1.1 Transit Advertising
4.1.2 Billboard
4.1.3 Street Furniture Advertising
4.1.4 Others
4.2 Global Outdoor Media Revenue and Market Share by Application (2016-2021)
4.3 Leading Consumers of Outdoor Media by Application in 2021
4.4 Conclusion of Segment by Application
Chapter 5 Outdoor Media Market Segment Analysis by Sales Channel
5.1 Global Outdoor Media Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Outdoor Media Revenue and Market Share by Sales Channel (2016-2021)
5.3 Leading Distributors/Dealers of Outdoor Media by Sales Channel in 2021
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Outdoor Media Market Segment Analysis by Region
6.1 Global Outdoor Media Market Size and CAGR by Region (2016-2030)
6.2 Global Outdoor Media Sales and Market Share by Region (2016-2021)
6.3 Global Outdoor Media Revenue and Market Share by Region (2016-2021)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Outdoor Media Market Share by Type
6.4.3 North America Outdoor Media Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Outdoor Media Market Share by Type
6.5.3 Europe Outdoor Media Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Outdoor Media Market Share by Type
6.6.3 Asia-Pacific Outdoor Media Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Outdoor Media Market Share by Type
6.7.3 South America Outdoor Media Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Outdoor Media Market Share by Type
6.8.3 Middle East & Africa Outdoor Media Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Outdoor Media Players
7.1 JCDecaux
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Clear Channel Outdoor
7.3 Focus Media
7.4 Stroer
7.5 Lamar Advertising
7.6 Outfront Media
7.7 Exterion Media
7.8 OOh!media
7.9 APG SGA
7.10 Publicis Groupe (Metrobus)
7.11 Intersection
7.12 Ocean Outdoor
7.13 Adams Outdoor Advertising
7.14 Capitol Outdoor
7.15 Blue Outdoor
7.16 Primedia Outdoor
7.17 Lightbox OOH Video Network
7.18 Captivate Network
7.19 Burkhart Advertising
7.20 Euromedia Group
7.21 Stott Outdoor Advertising
7.22 TOM Group
7.23 Daktronics
7.24 Prismview
7.25 Broadsign International
7.26 Aoto Electronics
7.27 Mvix
7.28 Christie Digital System
7.29 Ayuda Media System
7.30 Deepsky Corporation
Chapter 8 Upstream and Downstream Analysis of Outdoor Media
8.1 Industrial Chain of Outdoor Media
8.2 Upstream of Outdoor Media
8.3 Downstream of Outdoor Media
Chapter 9 Development Trend of Outdoor Media (2022-2030)
9.1 Global Outdoor Media Market Size (Sales and Revenue) Forecast (2022-2030)
9.2 Global Outdoor Media Market Size and CAGR Forecast by Region (2022-2030)
9.3 Global Outdoor Media Market Size and CAGR Forecast by Type (2022-2030)
9.4 Global Outdoor Media Market Size and CAGR Forecast by Application (2022-2030)
9.5 Global Outdoor Media Market Size and CAGR Forecast by Sales Channel (2022-2030)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
List of Tables and Figures
Figure Outdoor Media Example
Figure Global Outdoor Media Revenue (Million $) Status and Outlook (2016-2030)
Figure Global Outdoor Media Revenue (Million $) Comparison by Region (2016-2030)
Figure Global Outdoor Media Revenue (Million $) Comparison by Type (2016-2030)
Figure Global Outdoor Media Revenue (Million $) Comparison by Application (2016-2030)
Figure Global Outdoor Media Revenue (Million $) Comparison by Sales Channel (2016-2030)
Table Global Outdoor Media Sales by Player (2019-2021)
Table Global Outdoor Media Sales Market Share by Player (2019-2021)
Figure Global Outdoor Media Sales Market Share by Player in 2021
Table Global Outdoor Media Revenue (Million $) by Player (2019-2021)
Table Global Outdoor Media Revenue Market Share by Player (2019-2021)
Figure Global Outdoor Media Revenue Market Share by Player in 2021
Table Global Outdoor Media Average Price by Player (2019-2021)
Figure Global Outdoor Media Average Price by Player in 2021
Figure Global Outdoor Media Players Competition Situation Top 5 Players Revenue Market Share in 2019
Figure Global Outdoor Media Players Competition Trends Top 5 Players Revenue Market Share in 2021
Figure Example of Digital OOH (DOOH)
Figure Global Digital OOH (DOOH) Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Traditional OOH (Billboards)
Figure Global Traditional OOH (Billboards) Revenue (Million $) and Growth Rate (2016-2021)
Table Global Outdoor Media Sales by Type (2016-2021)
Table Global Outdoor Media Sales Market Share by Type (2016-2021)
Figure Global Outdoor Media Sales Market Share by Type in 2021
Table Global Outdoor Media Revenue (Million $) by Type (2016-2021)
Table Global Outdoor Media Revenue Market Share by Type (2016-2021)
Figure Global Outdoor Media Revenue Market Share by Type in 2021
Table Global Outdoor Media Average Price by Type (2016-2021)
Figure Global Outdoor Media Average Price by Type in 2021
Table Leading Players of Outdoor Media by Type in 2021
Figure Example of Transit Advertising
Figure Global Outdoor Media for Transit Advertising Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Billboard
Figure Global Outdoor Media for Billboard Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Street Furniture Advertising
Figure Global Outdoor Media for Street Furniture Advertising Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Others
Figure Global Outdoor Media for Others Revenue (Million $) and Growth Rate (2016-2021)
Table Global Outdoor Media Sales by Application (2016-2021)
Table Global Outdoor Media Sales Market Share by Application (2016-2021)
Figure Global Outdoor Media Sales Market Share by Application in 2021
Table Leading Consumers of Outdoor Media by Application in 2021
Figure Example of Direct Channel
Figure Global Outdoor Media for Direct Channel Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Distribution Channel
Figure Global Outdoor Media for Distribution Channel Revenue (Million $) and Growth Rate (2016-2021)
Table Global Outdoor Media Revenue by Sales Channel (2016-2021)
Table Global Outdoor Media Revenue Market Share by Sales Channel (2016-2021)
Figure Global Outdoor Media Revenue Market Share by Sales Channel in 2021
Table Leading Distributors/Dealers of Outdoor Media by Sales Channel in 2021
Table Global Outdoor Media Market Size and CAGR by Region (2016-2030)
Table Global Outdoor Media Sales by Region (2016-2021)
Table Global Outdoor Media Sales Market Share by Region (2016-2021)
Figure Global Outdoor Media Sales Market Share by Region in 2021
Table Global Outdoor Media Revenue (Million $) by Region (2016-2021)
Table Global Outdoor Media Revenue Market Share by Region (2016-2021)
Figure Global Outdoor Media Revenue Market Share by Region in 2021
Table North America Outdoor Media Sales by Country (2016-2021)
Figure North America Outdoor Media Sales Market Share by Country (2016-2021)
Table North America Outdoor Media Revenue by Country (2016-2021)
Figure North America Outdoor Media Revenue Market Share by Country (2016-2021)
Figure North America Outdoor Media Market Share by Type in 2021
Figure North America Outdoor Media Market Share by Application in 2021
Figure United States Outdoor Media Sales and Growth Rate (2016-2021)
Figure United States Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure Canada Outdoor Media Sales and Growth Rate (2016-2021)
Figure Canada Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure Mexico Outdoor Media Sales and Growth Rate (2016-2021)
Figure Mexico Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Table Europe Outdoor Media Sales by Country (2016-2021)
Figure Europe Outdoor Media Sales Market Share by Country (2016-2021)
Table Europe Outdoor Media Revenue by Country (2016-2021)
Figure Europe Outdoor Media Revenue Market Share by Country (2016-2021)
Figure Europe Outdoor Media Market Share by Type in 2021
Figure Europe Outdoor Media Market Share by Application in 2021
Figure Germany Outdoor Media Sales and Growth Rate (2016-2021)
Figure Germany Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure UK Outdoor Media Sales and Growth Rate (2016-2021)
Figure UK Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure France Outdoor Media Sales and Growth Rate (2016-2021)
Figure France Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure Italy Outdoor Media Sales and Growth Rate (2016-2021)
Figure Italy Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure Russia Outdoor Media Sales and Growth Rate (2016-2021)
Figure Russia Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure Spain Outdoor Media Sales and Growth Rate (2016-2021)
Figure Spain Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Table Asia-Pacific Outdoor Media Sales by Country (2016-2021)
Figure Asia-Pacific Outdoor Media Sales Market Share by Country (2016-2021)
Table Asia-Pacific Outdoor Media Revenue by Country (2016-2021)
Figure Asia-Pacific Outdoor Media Revenue Market Share by Country (2016-2021)
Figure Asia-Pacific Outdoor Media Market Share by Type in 2021
Figure Asia-Pacific Outdoor Media Market Share by Application in 2021
Figure China Outdoor Media Sales and Growth Rate (2016-2021)
Figure China Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure Japan Outdoor Media Sales and Growth Rate (2016-2021)
Figure Japan Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure Korea Outdoor Media Sales and Growth Rate (2016-2021)
Figure Korea Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure India Outdoor Media Sales and Growth Rate (2016-2021)
Figure India Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure Southeast Asia Outdoor Media Sales and Growth Rate (2016-2021)
Figure Southeast Asia Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure Australia Outdoor Media Sales and Growth Rate (2016-2021)
Figure Australia Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Table South America Outdoor Media Sales by Country (2016-2021)
Figure South America Outdoor Media Sales Market Share by Country (2016-2021)
Table South America Outdoor Media Revenue by Country (2016-2021)
Figure South America Outdoor Media Revenue Market Share by Country (2016-2021)
Figure South America Outdoor Media Market Share by Type in 2021
Figure South America Outdoor Media Market Share by Application in 2021
Figure Brazil Outdoor Media Sales and Growth Rate (2016-2021)
Figure Brazil Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure Argentina Outdoor Media Sales and Growth Rate (2016-2021)
Figure Argentina Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure Colombia Outdoor Media Sales and Growth Rate (2016-2021)
Figure Colombia Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Table Middle East & Africa Outdoor Media Sales by Country (2016-2021)
Figure Middle East & Africa Outdoor Media Sales Market Share by Country (2016-2021)
Table Middle East & Africa Outdoor Media Revenue by Country (2016-2021)
Figure Middle East & Africa Outdoor Media Revenue Market Share by Country (2016-2021)
Figure Middle East & Africa Outdoor Media Market Share by Type in 2021
Figure Middle East & Africa Outdoor Media Market Share by Application in 2021
Figure UAE Outdoor Media Sales and Growth Rate (2016-2021)
Figure UAE Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure Saudi Arabia Outdoor Media Sales and Growth Rate (2016-2021)
Figure Saudi Arabia Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Figure South Africa Outdoor Media Sales and Growth Rate (2016-2021)
Figure South Africa Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)
Table Company Snapshot of JCDecaux
Table Outdoor Media Introduction of JCDecaux
Table Outdoor Media Sales, Price, Revenue, Gross Margin and Market Share of JCDecaux (2019-2021)
Table Industrial Chain of Outdoor Media
Table Manufacturing Cost Structure of Outdoor Media
Table General Manufacturing Process of Outdoor Media
Table Leading Distributors/Dealers of Outdoor Media
Table Leading Consumers of Outdoor Media
Figure Global Outdoor Media Sales and Growth Rate Forecast (2022-2030)
Figure Global Outdoor Media Revenue and Growth Rate Forecast (2022-2030)
Table Global Outdoor Media Market Size and CAGR Forecast by Region (2022-2030)
Table Global Outdoor Media Market Size and CAGR Forecast by Type (2022-2030)
Table Global Outdoor Media Market Size and CAGR Forecast by Application (2022-2030)
Table Global Outdoor Media Market Size and CAGR Forecast by Sales Channel (2022-2030)
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