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This report studies the Programmatic Advertising Platform market, covering market size for segment by type (Real Time Bidding, Private Marketplace, etc.), by application (SMEs, Large Enterprises, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Acquisio, Adform, Adobe Systems Incorporated, Adroll.com, AOL Inc. (Verizon Communications Inc.), etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Programmatic Advertising Platform from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Programmatic Advertising Platform market.
Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.
This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Programmatic Advertising Platform including:
Acquisio
Adform
Adobe Systems Incorporated
Adroll.com
AOL Inc. (Verizon Communications Inc.)
AppNexus Inc.
Baidu
Beeswax
Between Digital
Centro, Inc.
Choozle
Connexity, Inc.
DATAXU
FACEBOOK
Flashtalking
Fluct
Google
IPONWEB Holding Limited (BidSwitch)
Marin Software
MediaMath
Others.
Quantcast Advertise
RadiumOne, Inc.
Rocket Fuel Inc.
Rubicon Project Inc.
Sizmek
The Trade Desk
Turn Inc.
WordStream
Yahoo! Inc.
Market split by Type, can be divided into:
Real Time Bidding
Private Marketplace
Automated Guaranteed
Others
Market split by Application, can be divided into:
SMEs
Large Enterprises
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
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Table of Contents
Chapter 1 Programmatic Advertising Platform Market Overview
1.1 Programmatic Advertising Platform Definition
1.2 Global Programmatic Advertising Platform Market Size Status and Outlook (2016-2030)
1.3 Global Programmatic Advertising Platform Market Size Comparison by Region (2016-2030)
1.4 Global Programmatic Advertising Platform Market Size Comparison by Type (2016-2030)
1.5 Global Programmatic Advertising Platform Market Size Comparison by Application (2016-2030)
1.6 Global Programmatic Advertising Platform Market Size Comparison by Sales Channel (2016-2030)
1.7 Programmatic Advertising Platform Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Post-Strategies of COVID-19
Chapter 2 Programmatic Advertising Platform Market Segment Analysis by Player
2.1 Global Programmatic Advertising Platform Sales and Market Share by Player (2019-2021)
2.2 Global Programmatic Advertising Platform Revenue and Market Share by Player (2019-2021)
2.3 Global Programmatic Advertising Platform Average Price by Player (2019-2021)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Programmatic Advertising Platform Market Segment Analysis by Type
3.1 Global Programmatic Advertising Platform Market by Type
3.1.1 Real Time Bidding
3.1.2 Private Marketplace
3.1.3 Automated Guaranteed
3.1.4 Others
3.2 Global Programmatic Advertising Platform Sales and Market Share by Type (2016-2021)
3.3 Global Programmatic Advertising Platform Revenue and Market Share by Type (2016-2021)
3.4 Global Programmatic Advertising Platform Average Price by Type (2016-2021)
3.5 Leading Players of Programmatic Advertising Platform by Type in 2021
3.6 Conclusion of Segment by Type
Chapter 4 Programmatic Advertising Platform Market Segment Analysis by Application
4.1 Global Programmatic Advertising Platform Market by Application
4.1.1 SMEs
4.1.2 Large Enterprises
4.2 Global Programmatic Advertising Platform Revenue and Market Share by Application (2016-2021)
4.3 Leading Consumers of Programmatic Advertising Platform by Application in 2021
4.4 Conclusion of Segment by Application
Chapter 5 Programmatic Advertising Platform Market Segment Analysis by Sales Channel
5.1 Global Programmatic Advertising Platform Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Programmatic Advertising Platform Revenue and Market Share by Sales Channel (2016-2021)
5.3 Leading Distributors/Dealers of Programmatic Advertising Platform by Sales Channel in 2021
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Programmatic Advertising Platform Market Segment Analysis by Region
6.1 Global Programmatic Advertising Platform Market Size and CAGR by Region (2016-2030)
6.2 Global Programmatic Advertising Platform Sales and Market Share by Region (2016-2021)
6.3 Global Programmatic Advertising Platform Revenue and Market Share by Region (2016-2021)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Programmatic Advertising Platform Market Share by Type
6.4.3 North America Programmatic Advertising Platform Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Programmatic Advertising Platform Market Share by Type
6.5.3 Europe Programmatic Advertising Platform Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Programmatic Advertising Platform Market Share by Type
6.6.3 Asia-Pacific Programmatic Advertising Platform Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Programmatic Advertising Platform Market Share by Type
6.7.3 South America Programmatic Advertising Platform Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Programmatic Advertising Platform Market Share by Type
6.8.3 Middle East & Africa Programmatic Advertising Platform Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Programmatic Advertising Platform Players
7.1 Acquisio
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Adform
7.3 Adobe Systems Incorporated
7.4 Adroll.com
7.5 AOL Inc. (Verizon Communications Inc.)
7.6 AppNexus Inc.
7.7 Baidu
7.8 Beeswax
7.9 Between Digital
7.10 Centro, Inc.
7.11 Choozle
7.12 Connexity, Inc.
7.13 DATAXU
7.14 FACEBOOK
7.15 Flashtalking
7.16 Fluct
7.17 Google
7.18 IPONWEB Holding Limited (BidSwitch)
7.19 Marin Software
7.20 MediaMath
7.21 Others.
7.22 Quantcast Advertise
7.23 RadiumOne, Inc.
7.24 Rocket Fuel Inc.
7.25 Rubicon Project Inc.
7.26 Sizmek
7.27 The Trade Desk
7.28 Turn Inc.
7.29 WordStream
7.30 Yahoo! Inc.
Chapter 8 Upstream and Downstream Analysis of Programmatic Advertising Platform
8.1 Industrial Chain of Programmatic Advertising Platform
8.2 Upstream of Programmatic Advertising Platform
8.3 Downstream of Programmatic Advertising Platform
Chapter 9 Development Trend of Programmatic Advertising Platform (2022-2030)
9.1 Global Programmatic Advertising Platform Market Size (Sales and Revenue) Forecast (2022-2030)
9.2 Global Programmatic Advertising Platform Market Size and CAGR Forecast by Region (2022-2030)
9.3 Global Programmatic Advertising Platform Market Size and CAGR Forecast by Type (2022-2030)
9.4 Global Programmatic Advertising Platform Market Size and CAGR Forecast by Application (2022-2030)
9.5 Global Programmatic Advertising Platform Market Size and CAGR Forecast by Sales Channel (2022-2030)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
List of Tables and Figures
Figure Programmatic Advertising Platform Example
Figure Global Programmatic Advertising Platform Revenue (Million $) Status and Outlook (2016-2030)
Figure Global Programmatic Advertising Platform Revenue (Million $) Comparison by Region (2016-2030)
Figure Global Programmatic Advertising Platform Revenue (Million $) Comparison by Type (2016-2030)
Figure Global Programmatic Advertising Platform Revenue (Million $) Comparison by Application (2016-2030)
Figure Global Programmatic Advertising Platform Revenue (Million $) Comparison by Sales Channel (2016-2030)
Table Global Programmatic Advertising Platform Sales by Player (2019-2021)
Table Global Programmatic Advertising Platform Sales Market Share by Player (2019-2021)
Figure Global Programmatic Advertising Platform Sales Market Share by Player in 2021
Table Global Programmatic Advertising Platform Revenue (Million $) by Player (2019-2021)
Table Global Programmatic Advertising Platform Revenue Market Share by Player (2019-2021)
Figure Global Programmatic Advertising Platform Revenue Market Share by Player in 2021
Table Global Programmatic Advertising Platform Average Price by Player (2019-2021)
Figure Global Programmatic Advertising Platform Average Price by Player in 2021
Figure Global Programmatic Advertising Platform Players Competition Situation Top 5 Players Revenue Market Share in 2019
Figure Global Programmatic Advertising Platform Players Competition Trends Top 5 Players Revenue Market Share in 2021
Figure Example of Real Time Bidding
Figure Global Real Time Bidding Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Private Marketplace
Figure Global Private Marketplace Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Automated Guaranteed
Figure Global Automated Guaranteed Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Others
Figure Global Others Revenue (Million $) and Growth Rate (2016-2021)
Table Global Programmatic Advertising Platform Sales by Type (2016-2021)
Table Global Programmatic Advertising Platform Sales Market Share by Type (2016-2021)
Figure Global Programmatic Advertising Platform Sales Market Share by Type in 2021
Table Global Programmatic Advertising Platform Revenue (Million $) by Type (2016-2021)
Table Global Programmatic Advertising Platform Revenue Market Share by Type (2016-2021)
Figure Global Programmatic Advertising Platform Revenue Market Share by Type in 2021
Table Global Programmatic Advertising Platform Average Price by Type (2016-2021)
Figure Global Programmatic Advertising Platform Average Price by Type in 2021
Table Leading Players of Programmatic Advertising Platform by Type in 2021
Figure Example of SMEs
Figure Global Programmatic Advertising Platform for SMEs Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Large Enterprises
Figure Global Programmatic Advertising Platform for Large Enterprises Revenue (Million $) and Growth Rate (2016-2021)
Table Global Programmatic Advertising Platform Sales by Application (2016-2021)
Table Global Programmatic Advertising Platform Sales Market Share by Application (2016-2021)
Figure Global Programmatic Advertising Platform Sales Market Share by Application in 2021
Table Leading Consumers of Programmatic Advertising Platform by Application in 2021
Figure Example of Direct Channel
Figure Global Programmatic Advertising Platform for Direct Channel Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Distribution Channel
Figure Global Programmatic Advertising Platform for Distribution Channel Revenue (Million $) and Growth Rate (2016-2021)
Table Global Programmatic Advertising Platform Revenue by Sales Channel (2016-2021)
Table Global Programmatic Advertising Platform Revenue Market Share by Sales Channel (2016-2021)
Figure Global Programmatic Advertising Platform Revenue Market Share by Sales Channel in 2021
Table Leading Distributors/Dealers of Programmatic Advertising Platform by Sales Channel in 2021
Table Global Programmatic Advertising Platform Market Size and CAGR by Region (2016-2030)
Table Global Programmatic Advertising Platform Sales by Region (2016-2021)
Table Global Programmatic Advertising Platform Sales Market Share by Region (2016-2021)
Figure Global Programmatic Advertising Platform Sales Market Share by Region in 2021
Table Global Programmatic Advertising Platform Revenue (Million $) by Region (2016-2021)
Table Global Programmatic Advertising Platform Revenue Market Share by Region (2016-2021)
Figure Global Programmatic Advertising Platform Revenue Market Share by Region in 2021
Table North America Programmatic Advertising Platform Sales by Country (2016-2021)
Figure North America Programmatic Advertising Platform Sales Market Share by Country (2016-2021)
Table North America Programmatic Advertising Platform Revenue by Country (2016-2021)
Figure North America Programmatic Advertising Platform Revenue Market Share by Country (2016-2021)
Figure North America Programmatic Advertising Platform Market Share by Type in 2021
Figure North America Programmatic Advertising Platform Market Share by Application in 2021
Figure United States Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure United States Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure Canada Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure Canada Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure Mexico Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure Mexico Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Table Europe Programmatic Advertising Platform Sales by Country (2016-2021)
Figure Europe Programmatic Advertising Platform Sales Market Share by Country (2016-2021)
Table Europe Programmatic Advertising Platform Revenue by Country (2016-2021)
Figure Europe Programmatic Advertising Platform Revenue Market Share by Country (2016-2021)
Figure Europe Programmatic Advertising Platform Market Share by Type in 2021
Figure Europe Programmatic Advertising Platform Market Share by Application in 2021
Figure Germany Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure Germany Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure UK Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure UK Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure France Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure France Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure Italy Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure Italy Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure Russia Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure Russia Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure Spain Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure Spain Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Table Asia-Pacific Programmatic Advertising Platform Sales by Country (2016-2021)
Figure Asia-Pacific Programmatic Advertising Platform Sales Market Share by Country (2016-2021)
Table Asia-Pacific Programmatic Advertising Platform Revenue by Country (2016-2021)
Figure Asia-Pacific Programmatic Advertising Platform Revenue Market Share by Country (2016-2021)
Figure Asia-Pacific Programmatic Advertising Platform Market Share by Type in 2021
Figure Asia-Pacific Programmatic Advertising Platform Market Share by Application in 2021
Figure China Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure China Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure Japan Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure Japan Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure Korea Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure Korea Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure India Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure India Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure Southeast Asia Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure Southeast Asia Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure Australia Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure Australia Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Table South America Programmatic Advertising Platform Sales by Country (2016-2021)
Figure South America Programmatic Advertising Platform Sales Market Share by Country (2016-2021)
Table South America Programmatic Advertising Platform Revenue by Country (2016-2021)
Figure South America Programmatic Advertising Platform Revenue Market Share by Country (2016-2021)
Figure South America Programmatic Advertising Platform Market Share by Type in 2021
Figure South America Programmatic Advertising Platform Market Share by Application in 2021
Figure Brazil Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure Brazil Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure Argentina Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure Argentina Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure Colombia Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure Colombia Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Table Middle East & Africa Programmatic Advertising Platform Sales by Country (2016-2021)
Figure Middle East & Africa Programmatic Advertising Platform Sales Market Share by Country (2016-2021)
Table Middle East & Africa Programmatic Advertising Platform Revenue by Country (2016-2021)
Figure Middle East & Africa Programmatic Advertising Platform Revenue Market Share by Country (2016-2021)
Figure Middle East & Africa Programmatic Advertising Platform Market Share by Type in 2021
Figure Middle East & Africa Programmatic Advertising Platform Market Share by Application in 2021
Figure UAE Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure UAE Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure Saudi Arabia Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure Saudi Arabia Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Figure South Africa Programmatic Advertising Platform Sales and Growth Rate (2016-2021)
Figure South Africa Programmatic Advertising Platform Revenue (Million $) and Growth Rate (2016-2021)
Table Company Snapshot of Acquisio
Table Programmatic Advertising Platform Introduction of Acquisio
Table Programmatic Advertising Platform Sales, Price, Revenue, Gross Margin and Market Share of Acquisio (2019-2021)
Table Industrial Chain of Programmatic Advertising Platform
Table Manufacturing Cost Structure of Programmatic Advertising Platform
Table General Manufacturing Process of Programmatic Advertising Platform
Table Leading Distributors/Dealers of Programmatic Advertising Platform
Table Leading Consumers of Programmatic Advertising Platform
Figure Global Programmatic Advertising Platform Sales and Growth Rate Forecast (2022-2030)
Figure Global Programmatic Advertising Platform Revenue and Growth Rate Forecast (2022-2030)
Table Global Programmatic Advertising Platform Market Size and CAGR Forecast by Region (2022-2030)
Table Global Programmatic Advertising Platform Market Size and CAGR Forecast by Type (2022-2030)
Table Global Programmatic Advertising Platform Market Size and CAGR Forecast by Application (2022-2030)
Table Global Programmatic Advertising Platform Market Size and CAGR Forecast by Sales Channel (2022-2030)
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