Snapshot The global Automotive Electronics market size is estimated at xxx million USD with a CAGR xx% from 2016-2020 and is expected to reach xxx Million USD in 2021 with a CAGR xx% from 2021 to 2026. The report begins from overview of Industry Chain structure, and describes industry environment, then analyses market size and forecast of Automotive Electronics by product, region and application, in addition, this report introduces market competition situation among the vendors and company profile, besides, market price analysis and value chain features are covered in this report. Product Type Coverage (Market Size & Forecast, Major Company of Product Type etc.): Engine Electronics Transmission Electronics Chassis Electronics Others Company Coverage (Company Profile, Sales Revenue, Price, Gross Margin, Main Products etc.): Aisin Seiki Alpine Altera Anhui Xingrui Gear Transmission ARC Vehicle Atmel Corporation Audiovox Autoliv Automotive Lighting (Magneti Marelli) AutoNavi Avago Technologies Beijing Carsmart Technology BMW Brilliance ConnectedDrive Bosch Group Chery Cloudrive China TSP Continental Daicel Delphi Automotive Denso DEPO DIAS Automotive Electronic Systems Dongfeng Citroen Citroen Connect Magna Magneti Marelli Mercedes-Benz CONNECT Mobis Nanjing Top Sun Technology Tokai Rika Toyoda Gosei Application Coverage (Market Size & Forecast, Different Demand Market by Region, Main Consumer Profile etc.): Passenger Vehicles Commercial Vehicles Region Coverage (Regional Production, Demand & Forecast by Countries etc.): North America (U.S., Canada, Mexico) Europe (Germany, U.K., France, Italy, Russia, Spain etc.) Asia-Pacific (China, India, Japan, Southeast Asia etc.) South America (Brazil, Argentina etc.) Middle East & Africa (Saudi Arabia, South Africa etc.)
Table of Contents Table of Contents 1 Industry Overview 1.1 Automotive Electronics Industry Figure Automotive Electronics Industry Chain Structure 1.1.1 Overview 1.1.2 Development of Automotive Electronics 1.2 Market Segment 1.2.1 Upstream Table Upstream Segment of Automotive Electronics 1.2.2 Downstream Table Application Segment of Automotive Electronics Table Global Automotive Electronics Market 2016-2026, by Application, in USD Million 1.2.3 COVID-19 Impact 1.3 Cost Analysis 2 Industry Environment (PEST Analysis) 2.1 Policy 2.2 Economics 2.3 Sociology 2.4 Technology 3 Automotive Electronics Market by Type 3.1 By Type 3.1.1 Engine Electronics Table Major Company List of Engine Electronics 3.1.2 Transmission Electronics Table Major Company List of Transmission Electronics 3.1.3 Chassis Electronics Table Major Company List of Chassis Electronics 3.1.4 Others Table Major Company List of Others 3.2 Market Size Table Global Automotive Electronics Market 2016-2020, by Type, in USD Million Figure Global Automotive Electronics Market Growth 2016-2020, by Type, in USD Million 3.3 Market Forecast Table Global Automotive Electronics Market Forecast 2021-2026, by Type, in USD Million 4 Major Companies List 4.1 Aisin Seiki (Company Profile, Sales Data etc.) 4.1.1 Aisin Seiki Profile Table Aisin Seiki Overview List 4.1.2 Aisin Seiki Products & Services 4.1.3 Aisin Seiki Business Operation Conditions Table Business Operation of Aisin Seiki (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 4.2 Alpine (Company Profile, Sales Data etc.) 4.2.1 Alpine Profile Table Alpine Overview List 4.2.2 Alpine Products & Services 4.2.3 Alpine Business Operation Conditions Table Business Operation of Alpine (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 4.3 Altera (Company Profile, Sales Data etc.) 4.3.1 Altera Profile Table Altera Overview List 4.3.2 Altera Products & Services 4.3.3 Altera Business Operation Conditions Table Business Operation of Altera (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 4.4 Anhui Xingrui Gear Transmission (Company Profile, Sales Data etc.) 4.4.1 Anhui Xingrui Gear Transmission Profile Table Anhui Xingrui Gear Transmission Overview List 4.4.2 Anhui Xingrui Gear Transmission Products & Services 4.4.3 Anhui Xingrui Gear Transmission Business Operation Conditions Table Business Operation of Anhui Xingrui Gear Transmission (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 4.5 ARC Vehicle (Company Profile, Sales Data etc.) 4.5.1 ARC Vehicle Profile Table ARC Vehicle Overview List 4.5.2 ARC Vehicle Products & Services 4.5.3 ARC Vehicle Business Operation Conditions Table Business Operation of ARC Vehicle (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 4.6 Atmel Corporation (Company Profile, Sales Data etc.) 4.6.1 Atmel Corporation Profile Table Atmel Corporation Overview List 4.6.2 Atmel Corporation Products & Services 4.6.3 Atmel Corporation Business Operation Conditions Table Business Operation of Atmel Corporation (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 4.7 Audiovox (Company Profile, Sales Data etc.) 4.7.1 Audiovox Profile Table Audiovox Overview List 4.7.2 Audiovox Products & Services 4.7.3 Audiovox Business Operation Conditions Table Business Operation of Audiovox (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 4.8 Autoliv (Company Profile, Sales Data etc.) 4.8.1 Autoliv Profile Table Autoliv Overview List 4.8.2 Autoliv Products & Services 4.8.3 Autoliv Business Operation Conditions Table Business Operation of Autoliv (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 4.9 Automotive Lighting (Magneti Marelli) (Company Profile, Sales Data etc.) 4.9.1 Automotive Lighting (Magneti Marelli) Profile Table Automotive Lighting (Magneti Marelli) Overview List 4.9.2 Automotive Lighting (Magneti Marelli) Products & Services 4.9.3 Automotive Lighting (Magneti Marelli) Business Operation Conditions Table Business Operation of Automotive Lighting (Magneti Marelli) (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 4.10 AutoNavi (Company Profile, Sales Data etc.) 4.10.1 AutoNavi Profile Table AutoNavi Overview List 4.10.2 AutoNavi Products & Services 4.10.3 AutoNavi Business Operation Conditions Table Business Operation of AutoNavi (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 4.11 Avago Technologies (Company Profile, Sales Data etc.) 4.11.1 Avago Technologies Profile Table Avago Technologies Overview List 4.11.2 Avago Technologies Products & Services 4.11.3 Avago Technologies Business Operation Conditions Table Business Operation of Avago Technologies (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 4.12 Beijing Carsmart Technology (Company Profile, Sales Data etc.) 4.12.1 Beijing Carsmart Technology Profile Table Beijing Carsmart Technology Overview List 4.12.2 Beijing Carsmart Technology Products & Services 4.12.3 Beijing Carsmart Technology Business Operation Conditions Table Business Operation of Beijing Carsmart Technology (Sales Revenue, Cost, Gross Margin) 4.13 BMW Brilliance ConnectedDrive (Company Profile, Sales Data etc.) 4.13.1 BMW Brilliance ConnectedDrive Profile Table BMW Brilliance ConnectedDrive Overview List 4.13.2 BMW Brilliance ConnectedDrive Products & Services 4.13.3 BMW Brilliance ConnectedDrive Business Operation Conditions Table Business Operation of BMW Brilliance ConnectedDrive (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 4.14 Bosch Group (Company Profile, Sales Data etc.) 4.14.1 Bosch Group Profile Table Bosch Group Overview List 4.14.2 Bosch Group Products & Services 4.14.3 Bosch Group Business Operation Conditions Table Business Operation of Bosch Group (Sales Revenue, Cost, Gross Margin) 4.15 Chery Cloudrive (Company Profile, Sales Data etc.) 4.15.1 Chery Cloudrive Profile Table Chery Cloudrive Overview List 4.15.2 Chery Cloudrive Products & Services 4.15.3 Chery Cloudrive Business Operation Conditions Table Business Operation of Chery Cloudrive (Sales Revenue, Cost, Gross Margin) 4.16 China TSP (Company Profile, Sales Data etc.) 4.16.1 China TSP Profile Table China TSP Overview List 4.16.2 China TSP Products & Services 4.16.3 China TSP Business Operation Conditions Table Business Operation of China TSP (Sales Revenue, Cost, Gross Margin) 4.17 Continental (Company Profile, Sales Data etc.) 4.17.1 Continental Profile Table Continental Overview List 4.17.2 Continental Products & Services 4.17.3 Continental Business Operation Conditions Table Business Operation of Continental (Sales Revenue, Cost, Gross Margin) 4.18 Daicel (Company Profile, Sales Data etc.) 4.18.1 Daicel Profile Table Daicel Overview List 4.18.2 Daicel Products & Services 4.18.3 Daicel Business Operation Conditions Table Business Operation of Daicel (Sales Revenue, Cost, Gross Margin) 4.19 Delphi Automotive (Company Profile, Sales Data etc.) 4.19.1 Delphi Automotive Profile Table Delphi Automotive Overview List 4.19.2 Delphi Automotive Products & Services 4.19.3 Delphi Automotive Business Operation Conditions Table Business Operation of Delphi Automotive (Sales Revenue, Cost, Gross Margin) 4.20 Denso (Company Profile, Sales Data etc.) 4.20.1 Denso Profile Table Denso Overview List 4.20.2 Denso Products & Services 4.20.3 Denso Business Operation Conditions Table Business Operation of Denso (Sales Revenue, Cost, Gross Margin) 4.21 DEPO (Company Profile, Sales Data etc.) 4.21.1 DEPO Profile Table DEPO Overview List 4.21.2 DEPO Products & Services 4.21.3 DEPO Business Operation Conditions Table Business Operation of DEPO (Sales Revenue, Cost, Gross Margin) 4.22 DIAS Automotive Electronic Systems (Company Profile, Sales Data etc.) 4.22.1 DIAS Automotive Electronic Systems Profile Table DIAS Automotive Electronic Systems Overview List 4.22.2 DIAS Automotive Electronic Systems Products & Services 4.22.3 DIAS Automotive Electronic Systems Business Operation Conditions Table Business Operation of DIAS Automotive Electronic Systems (Sales Revenue, Cost, Gross Margin) 4.23 Dongfeng Citroen Citroen Connect (Company Profile, Sales Data etc.) 4.23.1 Dongfeng Citroen Citroen Connect Profile Table Dongfeng Citroen Citroen Connect Overview List 4.23.2 Dongfeng Citroen Citroen Connect Products & Services 4.23.3 Dongfeng Citroen Citroen Connect Business Operation Conditions Table Business Operation of Dongfeng Citroen Citroen Connect (Sales Revenue, Cost, Gross Margin) 4.24 Magna (Company Profile, Sales Data etc.) 4.24.1 Magna Profile Table Magna Overview List 4.24.2 Magna Products & Services 4.24.3 Magna Business Operation Conditions Table Business Operation of Magna (Sales Revenue, Cost, Gross Margin) 4.25 Magneti Marelli (Company Profile, Sales Data etc.) 4.25.1 Magneti Marelli Profile Table Magneti Marelli Overview List 4.25.2 Magneti Marelli Products & Services 4.25.3 Magneti Marelli Business Operation Conditions Table Business Operation of Magneti Marelli (Sales Revenue, Cost, Gross Margin) 4.26 Mercedes-Benz CONNECT (Company Profile, Sales Data etc.) 4.26.1 Mercedes-Benz CONNECT Profile Table Mercedes-Benz CONNECT Overview List 4.26.2 Mercedes-Benz CONNECT Products & Services 4.26.3 Mercedes-Benz CONNECT Business Operation Conditions Table Business Operation of Mercedes-Benz CONNECT (Sales Revenue, Cost, Gross Margin) 4.27 Mobis (Company Profile, Sales Data etc.) 4.27.1 Mobis Profile Table Mobis Overview List 4.27.2 Mobis Products & Services 4.27.3 Mobis Business Operation Conditions Table Business Operation of Mobis (Sales Revenue, Cost, Gross Margin) 4.28 Nanjing Top Sun Technology (Company Profile, Sales Data etc.) 4.28.1 Nanjing Top Sun Technology Profile Table Nanjing Top Sun Technology Overview List 4.28.2 Nanjing Top Sun Technology Products & Services 4.28.3 Nanjing Top Sun Technology Business Operation Conditions Table Business Operation of Nanjing Top Sun Technology (Sales Revenue, Cost, Gross Margin) 4.29 Tokai Rika (Company Profile, Sales Data etc.) 4.29.1 Tokai Rika Profile Table Tokai Rika Overview List 4.29.2 Tokai Rika Products & Services 4.29.3 Tokai Rika Business Operation Conditions Table Business Operation of Tokai Rika (Sales Revenue, Cost, Gross Margin) 4.30 Toyoda Gosei (Company Profile, Sales Data etc.) 4.30.1 Toyoda Gosei Profile Table Toyoda Gosei Overview List 4.30.2 Toyoda Gosei Products & Services 4.30.3 Toyoda Gosei Business Operation Conditions Table Business Operation of Toyoda Gosei (Sales Revenue, Cost, Gross Margin) 5 Market Competition 5.1 Company Competition Table Global Automotive Electronics Sales Revenue 2016-2020, by Company, in USD Million Table Global Automotive Electronics Sales Revenue Share 2016-2020, by Company, in USD Million Figure Global Automotive Electronics Sales Revenue Share in 2020, by Company, in USD Million 5.2 Regional Market by Company Figure North America Automotive Electronics Market Concentration, in 2020 Figure Europe Automotive Electronics Market Market Concentration, in 2020 Figure Asia-Pacific Automotive Electronics MMarket Concentration, in 2020 Figure South America Automotive Electronics Market Concentration, in 2020 Figure Middle East & Africa Automotive Electronics Market Concentration, in 2020 6 Demand by End Market 6.1 Demand Situation 6.1.1 Demand in Passenger Vehicles Figure Automotive Electronics Demand in Passenger Vehicles , 2016-2020, in USD Million 6.1.2 Demand in Commercial Vehicles Figure Automotive Electronics Demand in Commercial Vehicles, 2016-2020, in USD Million 6.2 Regional Demand Comparison Table Regional Demand Comparison List Table Major Application in Different Regions 6.3 Demand Forecast Table Automotive Electronics Demand Forecast 2021-2026, by Application, in USD Million Figure Automotive Electronics Market Growth 2021-2026, by Application, in USD Million Figure Automotive Electronics Market Share in 2026, by Application, in USD Million 6.4 Impact of the COVID-19 on the Demand 7 Region Operation 7.1 Regional Production Table Automotive Electronics Production 2016-2020, by Region, in USD Million 7.2 Regional Market Table Global Automotive Electronics Market 2016-2020, by Region, in USD Million Table Global Automotive Electronics Market Share 2016-2020, by Region, in USD Million 7.3 by Region 7.3.1 North America 7.3.1.1 Overview Figure North America Automotive Electronics Market Size and Growth 2016-2020, in USD Million 7.3.1.2 by Country (U.S., Canada, Mexico) Table North America Automotive Electronics Market Size 2016-2020, by Country, in USD Million 7.3.2 Europe 7.3.2.1 Overview Figure Europe Automotive Electronics Market Size and Growth 2016-2020, in USD Million 7.3.2.2 by Country (Germany, U.K., France, Italy, Russia, Spain etc.) Table Europe Automotive Electronics Market Size 2016-2020, by Country, in USD Million 7.3.3 Asia-Pacific 7.3.3.1 Overview Figure Asia-Pacific Automotive Electronics Market Size and Growth 2016-2020, in USD Million 7.3.3.2 by Country (China, India, Japan, Southeast Asia etc.) Table Asia-Pacific Automotive Electronics Market Size 2016-2020, by Country, in USD Million 7.3.4 South America 7.3.4.1 Overview Figure South America Automotive Electronics Market Size and Growth 2016-2020, in USD Million 7.3.4.2 by Country (Brazil, Argentina etc.) Table South America Automotive Electronics Market Size 2016-2020, by Country, in USD Million 7.3.5 Middle East & Africa 7.3.5.1 Overview Figure Middle East & Africa Automotive Electronics Market Size and Growth 2016-2020, in USD Million 7.3.5.2 by Country (Saudi Arabia, South Africa etc.) Table Middle East & Africa Automotive Electronics Market Size 2016-2020, by Country, in USD Million 7.4 Regional Import & Export 7.5 Regional Forecast Table Automotive Electronics Market Forecast 2021-2026, by Region, in USD Million 8 Marketing & Price 8.1 Price and Margin 8.1.1 Price Trends 8.1.2 Factors of Price Change Table Price Factors List 8.1.3 Manufacturers Gross Margin Analysis 8.2 Marketing Channel Figure Marketing Channels Overview 9 Research Conclusion
List of Table List of Table 1. Table Upstream Segment of Automotive Electronics 2. Table Application Segment of Automotive Electronics 3. Table Global Automotive Electronics Market 2016-2026, by Application, in USD Million 4. Table Major Company List of Transmission Electronics 5. Table Major Company List of Chassis Electronics 6. Table Major Company List of Others 7. Table Global Automotive Electronics Market 2016-2020, by Type, in USD Million 8. Table Global Automotive Electronics Market Forecast 2021-2026, by Type, in USD Million 9. Table Aisin Seiki Overview List 10. Table Business Operation of Aisin Seiki (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 11. Table Alpine Overview List 12. Table Business Operation of Alpine (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 13. Table Altera Overview List 14. Table Business Operation of Altera (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 15. Table Anhui Xingrui Gear Transmission Overview List 16. Table Business Operation of Anhui Xingrui Gear Transmission (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 17. Table ARC Vehicle Overview List 18. Table Business Operation of ARC Vehicle (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 19. Table Atmel Corporation Overview List 20. Table Business Operation of Atmel Corporation (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 21. Table Audiovox Overview List 22. Table Business Operation of Audiovox (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 23. Table Autoliv Overview List 24. Table Business Operation of Autoliv (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 25. Table Automotive Lighting (Magneti Marelli) Overview List 26. Table Business Operation of Automotive Lighting (Magneti Marelli) (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 27. Table AutoNavi Overview List 28. Table Business Operation of AutoNavi (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 29. Table Avago Technologies Overview List 30. Table Business Operation of Avago Technologies (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 31. Table Beijing Carsmart Technology Overview List 32. Table Business Operation of Beijing Carsmart Technology (Sales Revenue, Cost, Gross Margin) 33. Table BMW Brilliance ConnectedDrive Overview List 34. Table Business Operation of BMW Brilliance ConnectedDrive (Sales Revenue, Sales Volume, Price, Cost, Gross Margin) 35. Table Bosch Group Overview List 36. Table Business Operation of Bosch Group (Sales Revenue, Cost, Gross Margin) 37. Table Chery Cloudrive Overview List 38. Table Business Operation of Chery Cloudrive (Sales Revenue, Cost, Gross Margin) 39. Table China TSP Overview List 40. Table Business Operation of China TSP (Sales Revenue, Cost, Gross Margin) 41. Table Continental Overview List 42. Table Business Operation of Continental (Sales Revenue, Cost, Gross Margin) 43. Table Daicel Overview List 44. Table Business Operation of Daicel (Sales Revenue, Cost, Gross Margin) 45. Table Delphi Automotive Overview List 46. Table Business Operation of Delphi Automotive (Sales Revenue, Cost, Gross Margin) 47. Table Denso Overview List 48. Table Business Operation of Denso (Sales Revenue, Cost, Gross Margin) 49. Table DEPO Overview List 50. Table Business Operation of DEPO (Sales Revenue, Cost, Gross Margin) 51. Table DIAS Automotive Electronic Systems Overview List 52. Table Business Operation of DIAS Automotive Electronic Systems (Sales Revenue, Cost, Gross Margin) 53. Table Dongfeng Citroen Citroen Connect Overview List 54. Table Business Operation of Dongfeng Citroen Citroen Connect (Sales Revenue, Cost, Gross Margin) 55. Table Magna Overview List 56. Table Business Operation of Magna (Sales Revenue, Cost, Gross Margin) 57. Table Magneti Marelli Overview List 58. Table Business Operation of Magneti Marelli (Sales Revenue, Cost, Gross Margin) 59. Table Mercedes-Benz CONNECT Overview List 60. Table Business Operation of Mercedes-Benz CONNECT (Sales Revenue, Cost, Gross Margin) 61. Table Mobis Overview List 62. Table Business Operation of Mobis (Sales Revenue, Cost, Gross Margin) 63. Table Nanjing Top Sun Technology Overview List 64. Table Business Operation of Nanjing Top Sun Technology (Sales Revenue, Cost, Gross Margin) 65. Table Tokai Rika Overview List 66. Table Business Operation of Tokai Rika (Sales Revenue, Cost, Gross Margin) 67. Table Toyoda Gosei Overview List 68. Table Business Operation of Toyoda Gosei (Sales Revenue, Cost, Gross Margin) 69. Table Global Automotive Electronics Sales Revenue 2016-2020, by Company, in USD Million 70. Table Global Automotive Electronics Sales Revenue Share 2016-2020, by Company, in USD Million 71. Table Regional Demand Comparison List 72. Table Major Application in Different Regions 73. Table Automotive Electronics Demand Forecast 2021-2026, by Application, in USD Million 74. Table Automotive Electronics Production 2016-2020, by Region, in USD Million 75. Table Global Automotive Electronics Market 2016-2020, by Region, in USD Million 76. Table Global Automotive Electronics Market Share 2016-2020, by Region, in USD Million 77. Table North America Automotive Electronics Market Size 2016-2020, by Country, in USD Million 78. Table Europe Automotive Electronics Market Size 2016-2020, by Country, in USD Million 79. Table Asia-Pacific Automotive Electronics Market Size 2016-2020, by Country, in USD Million 80. Table South America Automotive Electronics Market Size 2016-2020, by Country, in USD Million 81. Table Middle East & Africa Automotive Electronics Market Size 2016-2020, by Country, in USD Million 82. Table Automotive Electronics Market Forecast 2021-2026, by Region, in USD Million 83. Table Price Factors ListList of Figure List of Figure 1. Figure Automotive Electronics Industry Chain Structure 2. Figure Global Automotive Electronics Market Growth 2016-2020, by Type, in USD Million 3. Figure Global Automotive Electronics Sales Revenue Share in 2020, by Company, in USD Million 4. Figure North America Automotive Electronics Market Concentration, in 2020 5. Figure Europe Automotive Electronics Market Market Concentration, in 2020 6. Figure Asia-Pacific Automotive Electronics MMarket Concentration, in 2020 7. Figure South America Automotive Electronics Market Concentration, in 2020 8. Figure Middle East & Africa Automotive Electronics Market Concentration, in 2020 9. Figure Automotive Electronics Demand in Passenger Vehicles , 2016-2020, in USD Million 10. Figure Automotive Electronics Demand in Commercial Vehicles, 2016-2020, in USD Million 11. Figure Automotive Electronics Market Growth 2021-2026, by Application, in USD Million 12. Figure Automotive Electronics Market Share in 2026, by Application, in USD Million 13. Figure North America Automotive Electronics Market Size and Growth 2016-2020, in USD Million 14. Figure Europe Automotive Electronics Market Size and Growth 2016-2020, in USD Million 15. Figure Asia-Pacific Automotive Electronics Market Size and Growth 2016-2020, in USD Million 16. Figure South America Automotive Electronics Market Size and Growth 2016-2020, in USD Million 17. Figure Middle East & Africa Automotive Electronics Market Size and Growth 2016-2020, in USD Million 18. Figure Marketing Channels Overview