1 Market Overview 1.1 Honey Powder Introduction 1.2 Market Analysis by Type 1.2.1 Overview: Global Honey Powder Revenue by Type: 2019 Versus 2021 Versus 2026 1.2.2 Granulated Honey 1.2.3 Powdered Honey 1.3 Market Analysis by Application 1.3.1 Overview: Global Honey Powder Revenue by Application: 2019 Versus 2021 Versus 2026 1.3.2 Cakes 1.3.3 Biscuits 1.3.4 Dessert 1.3.5 Dairy Products 1.3.6 Others 1.4 Global Honey Powder Market Size & Forecast 1.4.1 Global Honey Powder Sales in Value (2016-2026)) 1.4.2 Global Honey Powder Sales in Volume (2016-2026) 1.4.3 Global Honey Powder Price by Type (2016-2026) & (USD/MT) 1.5 Global Honey Powder Production Capacity Analysis 1.5.1 Global Honey Powder Total Production Capacity (2016-2026) 1.5.2 Global Honey Powder Production Capacity by Geographic Region 1.6 Market Drivers, Restraints and Trends 1.6.1 Honey Powder Market Drivers 1.6.2 Honey Powder Market Restraints 1.6.3 Honey Powder Trends Analysis 2 Manufacturers Profiles 2.1 Cargill 2.1.1 Cargill Details 2.1.2 Cargill Major Business 2.1.3 Cargill Honey Powder Product and Services 2.1.4 Cargill Honey Powder Sales, Price, Revenue, Gross Margin and Market Share (2019-2021) 2.2 ADM 2.2.1 ADM Details 2.2.2 ADM Major Business 2.2.3 ADM Honey Powder Product and Services 2.2.4 ADM Honey Powder Sales, Price, Revenue, Gross Margin and Market Share (2019-2021) 2.3 Nestle 2.3.1 Nestle Details 2.3.2 Nestle Major Business 2.3.3 Nestle Honey Powder Product and Services 2.3.4 Nestle Honey Powder Sales, Price, Revenue, Gross Margin and Market Share (2019-2021) 2.4 Norevo 2.4.1 Norevo Details 2.4.2 Norevo Major Business 2.4.3 Norevo Honey Powder Product and Services 2.4.4 Norevo Honey Powder Sales, Price, Revenue, Gross Margin and Market Share (2019-2021) 2.5 Ingredion 2.5.1 Ingredion Details 2.5.2 Ingredion Major Business 2.5.3 Ingredion Honey Powder Product and Services 2.5.4 Ingredion Honey Powder Sales, Price, Revenue, Gross Margin and Market Share (2019-2021) 2.6 Tate & Lyle 2.6.1 Tate & Lyle Details 2.6.2 Tate & Lyle Major Business 2.6.3 Tate & Lyle Honey Powder Product and Services 2.6.4 Tate & Lyle Honey Powder Sales, Price, Revenue, Gross Margin and Market Share (2019-2021) 2.7 Agrana Group 2.7.1 Agrana Group Details 2.7.2 Agrana Group Major Business 2.7.3 Agrana Group Honey Powder Product and Services 2.7.4 Agrana Group Honey Powder Sales, Price, Revenue, Gross Margin and Market Share (2019-2021) 2.8 Avebe 2.8.1 Avebe Details 2.8.2 Avebe Major Business 2.8.3 Avebe Honey Powder Product and Services 2.8.4 Avebe Honey Powder Sales, Price, Revenue, Gross Margin and Market Share (2019-2021) 2.9 Nowamyl 2.9.1 Nowamyl Details 2.9.2 Nowamyl Major Business 2.9.3 Nowamyl Honey Powder Product and Services 2.9.4 Nowamyl Honey Powder Sales, Price, Revenue, Gross Margin and Market Share (2019-2021) 2.10 Woodland Foods 2.10.1 Woodland Foods Details 2.10.2 Woodland Foods Major Business 2.10.3 Woodland Foods Honey Powder Product and Services 2.10.4 Woodland Foods Honey Powder Sales, Price, Revenue, Gross Margin and Market Share (2019-2021) 2.11 Augason Farms 2.11.1 Augason Farms Details 2.11.2 Augason Farms Major Business 2.11.3 Augason Farms Honey Powder Product and Services 2.11.4 Augason Farms Honey Powder Sales, Price, Revenue, Gross Margin and Market Share (2019-2021) 3 Honey Powder Sales by Manufacturer 3.1 Global Honey Powder Sales in Volume by Manufacturer (2019-2021e) 3.2 Global Honey Powder Revenue by Manufacturer (2019-2021e) 3.3 Key Manufacturer Market Position in Honey Powder 3.4 Market Concentration Rate 3.4.1 Top 3 Honey Powder Manufacturer Market Share 3.4.2 Top 6 Honey Powder Manufacturer Market Share 3.5 Global Honey Powder Production Capacity by Company 3.6 Manufacturer by Geography: Head Office and Honey Powder Production Site 3.7 New Entrant and Capacity Expansion Plans 3.8 Mergers & Acquisitions 4 Market Analysis by Region 4.1 Global Honey Powder Market Size by Region 4.1.1 Global Honey Powder Sales in Volume by Region (2016-2026) 4.1.2 Global Honey Powder Revenue by Region (2016-2026) 4.2 North America Honey Powder Revenue (2016-2026) 4.3 Europe Honey Powder Revenue (2016-2026) 4.4 Asia-Pacific Honey Powder Revenue (2016-2026) 4.5 South America Honey Powder Revenue (2016-2026) 4.6 Middle East and Africa Honey Powder Revenue (2016-2026) 5 Market Segment by Type 5.1 Global Honey Powder Sales in Volume by Type (2016-2026) 5.2 Global Honey Powder Revenue by Type (2016-2026) 5.3 Global Honey Powder Price by Type (2016-2026) 6 Market Segment by Application 6.1 Global Honey Powder Sales in Volume by Application (2016-2026) 6.2 Global Honey Powder Revenue by Application (2016-2026) 6.3 Global Honey Powder Price by Application (2016-2026) 7 North America by Country, by Type, and by Application 7.1 North America Honey Powder Sales by Type (2016-2026) 7.2 North America Honey Powder Sales by Application (2016-2026) 7.3 North America Honey Powder Market Size by Country 7.3.1 North America Honey Powder Sales in Volume by Country (2016-2026) 7.3.2 North America Honey Powder Revenue by Country (2016-2026) 7.3.3 United States Market Size and Forecast (2016-2026) 7.3.4 Canada Market Size and Forecast (2016-2026) 7.3.5 Mexico Market Size and Forecast (2016-2026) 8 Europe by Country, by Type, and by Application 8.1 Europe Honey Powder Sales by Type (2016-2026) 8.2 Europe Honey Powder Sales by Application (2016-2026) 8.3 Europe Honey Powder Market Size by Country 8.3.1 Europe Honey Powder Sales in Volume by Country (2016-2026) 8.3.2 Europe Honey Powder Revenue by Country (2016-2026) 8.3.3 Germany Market Size and Forecast (2016-2026) 8.3.4 France Market Size and Forecast (2016-2026) 8.3.5 United Kingdom Market Size and Forecast (2016-2026) 8.3.6 Russia Market Size and Forecast (2016-2026) 8.3.7 Italy Market Size and Forecast (2016-2026) 9 Asia-Pacific by Country, by Type, and by Application 9.1 Asia-Pacific Honey Powder Sales by Type (2016-2026) 9.2 Asia-Pacific Honey Powder Sales by Application (2016-2026) 9.3 Asia-Pacific Honey Powder Market Size by Region 9.3.1 Asia-Pacific Honey Powder Sales in Volume by Region (2016-2026) 9.3.2 Asia-Pacific Honey Powder Revenue by Region (2016-2026) 9.3.3 China Market Size and Forecast (2016-2026) 9.3.4 Japan Market Size and Forecast (2016-2026) 9.3.5 Korea Market Size and Forecast (2016-2026) 9.3.6 India Market Size and Forecast (2016-2026) 9.3.7 Southeast Asia Market Size and Forecast (2016-2026) 9.3.8 Australia Market Size and Forecast (2016-2026) 10 South America by Country, by Type, and by Application 10.1 South America Honey Powder Sales by Type (2016-2026) 10.2 South America Honey Powder Sales by Application (2016-2026) 10.3 South America Honey Powder Market Size by Country 10.3.1 South America Honey Powder Sales in Volume by Country (2016-2026) 10.3.2 South America Honey Powder Revenue by Country (2016-2026) 10.3.3 Brazil Market Size and Forecast (2016-2026) 10.3.4 Argentina Market Size and Forecast (2016-2026) 11 Middle East & Africa by Country, by Type, and by Application 11.1 Middle East & Africa Honey Powder Sales by Type (2016-2026) 11.2 Middle East & Africa Honey Powder Sales by Application (2016-2026) 11.3 Middle East & Africa Honey Powder Market Size by Country 11.3.1 Middle East & Africa Honey Powder Sales in Volume by Country (2016-2026) 11.3.2 Middle East & Africa Honey Powder Revenue by Country (2016-2026) 11.3.3 Turkey Market Size and Forecast (2016-2026) 11.3.4 Egypt Market Size and Forecast (2016-2026) 11.3.5 Saudi Arabia Market Size and Forecast (2016-2026) 11.3.6 South Africa Market Size and Forecast (2016-2026) 12 Sales Channel, Distributors, Traders and Dealers 12.1 Sales Channel 12.1.1 Direct Marketing 12.1.2 Indirect Marketing 12.2 Honey Powder Typical Distributors 12.3 Honey Powder Typical Customers 13 Research Findings and Conclusion 14 Appendix 14.1 Methodology 14.2 Research Process and Data Source 14.3 Disclaimer
List of Tables Table 1. Global Honey Powder Revenue by Type, (USD Million), 2021-2026 Table 2. Global Honey Powder Revenue by Application, (USD Million), 2021-2026 Table 3. Cargill Basic Information, Manufacturing Base and Competitors Table 4. Cargill Major Business Table 5. Cargill Honey Powder Product and Services Table 6. Cargill Honey Powder Sales (K MT), Price (USD/MT), Revenue (USD Million), Gross Margin and Market Share (2019-2021e) Table 7. ADM Basic Information, Manufacturing Base and Competitors Table 8. ADM Major Business Table 9. ADM Honey Powder Product and Services Table 10. ADM Honey Powder Sales (K MT), Price (USD/MT), Revenue (USD Million), Gross Margin and Market Share (2019-2021e) Table 11. Nestle Basic Information, Manufacturing Base and Competitors Table 12. Nestle Major Business Table 13. Nestle Honey Powder Product and Services Table 14. Nestle Honey Powder Sales (K MT), Price (USD/MT), Revenue (USD Million), Gross Margin and Market Share (2019-2021e) Table 15. Norevo Basic Information, Manufacturing Base and Competitors Table 16. Norevo Major Business Table 17. Norevo Honey Powder Product and Services Table 18. Norevo Honey Powder Sales (K MT), Price (USD/MT), Revenue (USD Million), Gross Margin and Market Share (2019-2021e) Table 19. Ingredion Basic Information, Manufacturing Base and Competitors Table 20. Ingredion Major Business Table 21. Ingredion Honey Powder Product and Services Table 22. Ingredion Honey Powder Sales (K MT), Price (USD/MT), Revenue (USD Million), Gross Margin and Market Share (2019-2021e) Table 23. Tate & Lyle Basic Information, Manufacturing Base and Competitors Table 24. Tate & Lyle Major Business Table 25. Tate & Lyle Honey Powder Product and Services Table 26. Tate & Lyle Honey Powder Sales (K MT), Price (USD/MT), Revenue (USD Million), Gross Margin and Market Share (2019-2021e) Table 27. Agrana Group Basic Information, Manufacturing Base and Competitors Table 28. Agrana Group Major Business Table 29. Agrana Group Honey Powder Product and Services Table 30. Agrana Group Honey Powder Sales (K MT), Price (USD/MT), Revenue (USD Million), Gross Margin and Market Share (2019-2021e) Table 31. Avebe Basic Information, Manufacturing Base and Competitors Table 32. Avebe Major Business Table 33. Avebe Honey Powder Product and Services Table 34. Avebe Honey Powder Sales (K MT), Price (USD/MT), Revenue (USD Million), Gross Margin and Market Share (2019-2021e) Table 35. Nowamyl Basic Information, Manufacturing Base and Competitors Table 36. Nowamyl Major Business Table 37. Nowamyl Honey Powder Product and Services Table 38. Nowamyl Honey Powder Sales (K MT), Price (USD/MT), Revenue (USD Million), Gross Margin and Market Share (2019-2021e) Table 39. Woodland Foods Basic Information, Manufacturing Base and Competitors Table 40. Woodland Foods Major Business Table 41. Woodland Foods Honey Powder Product and Services Table 42. Woodland Foods Honey Powder Sales (K MT), Price (USD/MT), Revenue (USD Million), Gross Margin and Market Share (2019-2021e) Table 43. Augason Farms Basic Information, Manufacturing Base and Competitors Table 44. Augason Farms Major Business Table 45. Augason Farms Honey Powder Product and Services Table 46. Augason Farms Honey Powder Sales (K MT), Price (USD/MT), Revenue (USD Million), Gross Margin and Market Share (2019-2021e) Table 47. Global Honey Powder Sales by Manufacturer (2019-2021e) & (K MT) Table 48. Global Honey Powder Revenue by Manufacturer (2019-2021e) & (USD Million) Table 49. Market Position of Manufacturers in Honey Powder, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2020 Table 50. Global Honey Powder Production Capacity by Company, (K MT): 2020 VS 2021 Table 51. Head Office and Honey Powder Production Site of Key Manufacturer Table 52. Honey Powder New Entrant and Capacity Expansion Plans Table 53. Honey Powder Mergers & Acquisitions in the Past Five Years Table 54. Global Honey Powder Sales by Region (2016-2021e) & (K MT) Table 55. Global Honey Powder Sales by Region (2021-2026) & (K MT) Table 56. Global Honey Powder Revenue by Region (2016-2021e) & (USD Million) Table 57. Global Honey Powder Revenue by Region (2021-2026) & (USD Million) Table 58. Global Honey Powder Sales by Type (2016-2021e) & (K MT) Table 59. Global Honey Powder Sales by Type (2021-2026) & (K MT) Table 60. Global Honey Powder Revenue by Type (2016-2021e) & (USD Million) Table 61. Global Honey Powder Revenue by Type (2021-2026) & (USD Million) Table 62. Global Honey Powder Price by Type (2016-2021e) & (USD/MT) Table 63. Global Honey Powder Price by Type (2021-2026) & (USD/MT) Table 64. Global Honey Powder Sales by Application (2016-2021e) & (K MT) Table 65. Global Honey Powder Sales by Application (2021-2026) & (K MT) Table 66. Global Honey Powder Revenue by Application (2016-2021e) & (USD Million) Table 67. Global Honey Powder Revenue by Application (2021-2026) & (USD Million) Table 68. Global Honey Powder Price by Application (2016-2021e) & (USD/MT) Table 69. Global Honey Powder Price by Application (2021-2026) & (USD/MT) Table 70. North America Honey Powder Sales by Country (2016-2021e) & (K MT) Table 71. North America Honey Powder Sales by Country (2021-2026) & (K MT) Table 72. North America Honey Powder Revenue by Country (2016-2021e) & (USD Million) Table 73. North America Honey Powder Revenue by Country (2021-2026) & (USD Million) Table 74. North America Honey Powder Sales by Type (2016-2021e) & (K MT) Table 75. North America Honey Powder Sales by Type (2021-2026) & (K MT) Table 76. North America Honey Powder Sales by Application (2016-2021e) & (K MT) Table 77. North America Honey Powder Sales by Application (2021-2026) & (K MT) Table 78. Europe Honey Powder Sales by Country (2016-2021e) & (K MT) Table 79. Europe Honey Powder Sales by Country (2021-2026) & (K MT) Table 80. Europe Honey Powder Revenue by Country (2016-2021e) & (USD Million) Table 81. Europe Honey Powder Revenue by Country (2021-2026) & (USD Million) Table 82. Europe Honey Powder Sales by Type (2016-2021e) & (K MT) Table 83. Europe Honey Powder Sales by Type (2021-2026) & (K MT) Table 84. Europe Honey Powder Sales by Application (2016-2021e) & (K MT) Table 85. Europe Honey Powder Sales by Application (2021-2026) & (K MT) Table 86. Asia-Pacific Honey Powder Sales by Region (2016-2021e) & (K MT) Table 87. Asia-Pacific Honey Powder Sales by Region (2021-2026) & (K MT) Table 88. Asia-Pacific Honey Powder Revenue by Region (2016-2021e) & (USD Million) Table 89. Asia-Pacific Honey Powder Revenue by Region (2021-2026) & (USD Million) Table 90. Asia-Pacific Honey Powder Sales by Type (2016-2021e) & (K MT) Table 91. Asia-Pacific Honey Powder Sales by Type (2021-2026) & (K MT) Table 92. Asia-Pacific Honey Powder Sales by Application (2016-2021e) & (K MT) Table 93. Asia-Pacific Honey Powder Sales by Application (2021-2026) & (K MT) Table 94. South America Honey Powder Sales by Country (2016-2021e) & (K MT) Table 95. South America Honey Powder Sales by Country (2021-2026) & (K MT) Table 96. South America Honey Powder Revenue by Country (2016-2021e) & (USD Million) Table 97. South America Honey Powder Revenue by Country (2021-2026) & (USD Million) Table 98. South America Honey Powder Sales by Type (2016-2021e) & (K MT) Table 99. South America Honey Powder Sales by Type (2021-2026) & (K MT) Table 100. South America Honey Powder Sales by Application (2016-2021e) & (K MT) Table 101. South America Honey Powder Sales by Application (2021-2026) & (K MT) Table 102. Middle East & Africa Honey Powder Sales by Country (2016-2021e) & (K MT) Table 103. Middle East & Africa Honey Powder Sales by Country (2021-2026) & (K MT) Table 104. Middle East & Africa Honey Powder Revenue by Country (2016-2021e) & (USD Million) Table 105. Middle East & Africa Honey Powder Revenue by Country (2021-2026) & (USD Million) Table 106. Middle East & Africa Honey Powder Sales by Type (2016-2021e) & (K MT) Table 107. Middle East & Africa Honey Powder Sales by Type (2021-2026) & (K MT) Table 108. Middle East & Africa Honey Powder Sales by Application (2016-2021e) & (K MT) Table 109. Middle East & Africa Honey Powder Sales by Application (2021-2026) & (K MT) Table 110. Direct Channel Pros & Cons Table 111. Indirect Channel Pros & Cons Table 112. Honey Powder Typical Distributors Table 113. Honey Powder Typical Customers List of Figures Figure 1. Honey Powder Picture Figure 2. Global Honey Powder Sales Market Share by Type in 2020 Figure 3. Granulated Honey Figure 4. Powdered Honey Figure 5. Global Honey Powder Sales Market Share by Application in 2020 Figure 6. Cakes Figure 7. Biscuits Figure 8. Dessert Figure 9. Dairy Products Figure 10. Others Figure 11. Global Honey Powder Market Size, (USD Million) & (K MT): 2020 VS 2021 VS 2026 Figure 12. Global Honey Powder Market Size and Forecast (2016-2026) & (USD Million) Figure 13. Global Honey Powder Sales (2016-2026) & (K MT) Figure 14. Global Honey Powder Price by Type (2016-2026) & (USD/MT) Figure 15. Global Honey Powder Production Capacity (2016-2026) & (K MT) Figure 16. Global Honey Powder Production Capacity by Geographic Region: 2020 VS 2021 Figure 17. Honey Powder Market Drivers Figure 18. Honey Powder Market Restraints Figure 19. Honey Powder Market Trends Figure 20. Global Honey Powder Sales Market Share by Manufacturer in 2020 Figure 21. Global Honey Powder Revenue Market Share by Manufacturer in 2020 Figure 22. Honey Powder Market Share by Company Type (Tier 1, Tier 2, and Tier 3) Figure 23. Top 3 Honey Powder Manufacturer (Revenue) Market Share in 2020 Figure 24. Top 6 Honey Powder Manufacturer (Revenue) Market Share in 2020 Figure 25. Global Honey Powder Sales Market Share by Region (2016-2026) Figure 26. Global Honey Powder Revenue Market Share by Region (2016-2026) Figure 27. North America Honey Powder Revenue (2016-2026) & (USD Million) Figure 28. Europe Honey Powder Revenue (2016-2026) & (USD Million) Figure 29. Asia-Pacific Honey Powder Revenue (2016-2026) & (USD Million) Figure 30. South America Honey Powder Revenue (2016-2026) & (USD Million) Figure 31. Middle East & Africa Honey Powder Revenue (2016-2026) & (USD Million) Figure 32. Global Honey Powder Sales Market Share by Type (2016-2026) Figure 33. Global Honey Powder Revenue Market Share by Type (2016-2026) Figure 34. Global Honey Powder Price by Type (2016-2026) & (USD/MT) Figure 35. Global Honey Powder Sales Market Share by Application (2016-2026) Figure 36. Global Honey Powder Revenue Market Share by Application (2016-2026) Figure 37. Global Honey Powder Price by Application (2016-2026) & (USD/MT) Figure 38. North America Honey Powder Sales Market Share by Type (2016-2026) Figure 39. North America Honey Powder Sales Market Share by Application (2016-2026) Figure 40. North America Honey Powder Sales Market Share by Country (2016-2026) Figure 41. North America Honey Powder Revenue Market Share by Country (2016-2026) Figure 42. United States Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 43. Canada Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 44. Mexico Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 45. Europe Honey Powder Sales Market Share by Type (2016-2026) Figure 46. Europe Honey Powder Sales Market Share by Application (2016-2026) Figure 47. Europe Honey Powder Sales Market Share by Country (2016-2026) Figure 48. Europe Honey Powder Revenue Market Share by Country (2016-2026) Figure 49. Germany Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 50. France Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 51. United Kingdom Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 52. Russia Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 53. Italy Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 54. Asia-Pacific Honey Powder Sales Market Share by Region (2016-2026) Figure 55. Asia-Pacific Honey Powder Sales Market Share by Application (2016-2026) Figure 56. Asia-Pacific Honey Powder Sales Market Share by Region (2016-2026) Figure 57. Asia-Pacific Honey Powder Revenue Market Share by Region (2016-2026) Figure 58. China Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 59. Japan Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 60. Korea Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 61. India Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 62. Southeast Asia Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 63. Australia Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 64. South America Honey Powder Sales Market Share by Type (2016-2026) Figure 65. South America Honey Powder Sales Market Share by Application (2016-2026) Figure 66. South America Honey Powder Sales Market Share by Country (2016-2026) Figure 67. South America Honey Powder Revenue Market Share by Country (2016-2026) Figure 68. Brazil Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 69. Argentina Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 70. Middle East & Africa Honey Powder Sales Market Share by Type (2016-2026) Figure 71. Middle East & Africa Honey Powder Sales Market Share by Application (2016-2026) Figure 72. Middle East & Africa Honey Powder Sales Market Share by Country (2016-2026) Figure 73. Middle East & Africa Honey Powder Revenue Market Share by Country (2016-2026) Figure 74. Turkey Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 75. Egypt Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 76. Saudi Arabia Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 77. South Africa Honey Powder Revenue and Growth Rate (2016-2026) & (USD Million) Figure 78. Sales Channel: Direct Channel vs Indirect Channel Figure 79. Methodology Figure 80. Research Process and Data Source